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India K-Beauty Product Market By Type (Sheet Masks, Cleansers, Moisturizers, Others); By Application (Beauty Business, Personal, Others); By End User (Male, Female, Children and Teenage); By Distribution Channel (Online Retail, Supermarket/Hypermarket, Specialty/Monobrand Stores) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Summary
Table Of Content

REPORT ATTRIBUTE	DETAILS
Historical Period	2019-2022
Base Year	2023
Forecast Period	2024-2032
India K-Beauty Product Market Size 2023	USD 406.58 million
India K-Beauty Product Market, CAGR	10.00%
India K-Beauty Product Market Size 2032	USD 959.33 million

Market Overview

The India K-Beauty Product Market is projected to grow from USD 406.58 million in 2023 to an estimated USD 959.33 million by 2032, reflecting a robust CAGR of 10.00% during the forecast period from 2024 to 2032. This significant growth underscores the rising adoption of Korean beauty products, driven by their innovative formulations, multi-step skincare regimens, and natural ingredient-based offerings that cater to diverse consumer preferences.

Key market drivers include a surge in demand for premium skincare products, the growing inclination toward natural and organic beauty solutions, and the influence of digital marketing and social media campaigns promoting K-beauty brands. Additionally, trends like personalized skincare, hybrid beauty products combining makeup and skincare benefits, and the rising popularity of sheet masks, serums, and BB creams are further accelerating market growth. These factors resonate strongly with India’s beauty-conscious millennial and Gen Z populations.

Geographically, urban areas such as Delhi, Mumbai, Bangalore, and Hyderabad dominate the market due to higher consumer awareness and purchasing power. However, tier-2 and tier-3 cities are emerging as key growth areas due to increasing internet penetration and e-commerce accessibility. Prominent players in the India K-Beauty Product Market include Innisfree, The Face Shop, Laneige, Etude House, and Missha, who are focusing on expanding their product portfolios and enhancing distribution networks to capture a larger market share.

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Market Insights

The India K-Beauty Product Market is projected to grow from USD 406.58 million in 2023 to USD 959.33 million by 2032, with a CAGR of 10.00% during 2024–2032.
The growing emphasis on skincare routines, coupled with the influence of K-pop culture, has increased consumer adoption of K-beauty products across India.
The rising preference for natural, organic, and eco-friendly formulations has fueled the demand for K-beauty products emphasizing clean ingredients.
High product pricing and limited accessibility in rural regions remain challenges, deterring budget-conscious consumers and hindering market penetration.
The proliferation of online platforms like Nykaa and Amazon has expanded product availability, bridging the gap between urban and semi-urban regions.
Metropolitan cities such as Mumbai, Delhi, and Bangalore contribute the largest market share, driven by higher awareness and purchasing power.
Increasing internet penetration and e-commerce adoption are unlocking growth potential in smaller cities, creating opportunities for brand expansion.

Market Drivers

Rising Awareness of Skincare and Evolving Beauty Standards

The increasing awareness of skincare routines and evolving beauty standards among Indian consumers serve as significant drivers for the K-beauty market’s growth. Indian customers, especially millennials and Gen Z, are becoming more conscious about skin health and preventive skincare measures. For instance, a survey indicated that 71% of Indian consumers favor natural beauty products over synthetic options, reflecting a significant shift towards ingredient-conscious choices. This trend is particularly strong among younger demographics, who are more inclined to invest in clinical skincare brands perceived as effective and ingredient-focused. Korean beauty products, known for their innovative multi-step regimens and focus on hydration, anti-aging, and brightening, align well with these preferences. The influence of global trends, driven by the popularity of Korean pop culture, TV dramas, and social media platforms, has amplified the appeal of K-beauty brands. Platforms like Instagram and TikTok have become vital channels for beauty influencers to educate audiences about K-beauty products, fostering a deeper understanding of skincare routines and product benefits. This digital engagement not only enhances product visibility but also builds trust and loyalty among consumers, creating a strong connection with Indian customers.

Growing Demand for Premium and Innovative Skincare Products

Indian consumers are increasingly leaning toward premium and innovative skincare solutions, a hallmark of the K-beauty industry. Products such as sheet masks, serums, essences, and BB creams have gained popularity due to their lightweight formulations and visible results. The demand for these innovative products is underscored by a notable shift in consumer preferences; many now prioritize effective solutions that address specific skin concerns like acne and pigmentation. For instance, the rise of clean beauty has led to heightened interest in natural ingredients such as snail mucin, green tea, and ginseng—components commonly found in K-beauty offerings. Additionally, a growing number of consumers are willing to invest in high-quality skincare solutions that promise long-term benefits. This trend is further supported by the inclination toward eco-friendly packaging and cruelty-free formulations promoted by K-beauty brands, appealing to environmentally conscious consumers in India. As working professionals, especially women, prioritize convenience alongside efficacy in their busy lives, K-beauty products that offer multitasking benefits—like overnight masks—are becoming increasingly popular.

Influence of E-commerce and Digital Marketing

The rapid growth of e-commerce platforms and the proliferation of digital marketing have significantly propelled the accessibility and visibility of K-beauty products in India. Online marketplaces such as Nykaa, Amazon, and Flipkart offer a wide array of K-beauty products, making them easily available to consumers across urban and rural regions. For instance, social media platforms like Instagram and TikTok have become vital channels for beauty influencers to popularize Korean beauty trends through tutorials and product reviews. These channels not only educate consumers on product usage but also foster trust and loyalty toward K-beauty brands. The integration of augmented reality (AR) tools in e-commerce platforms for virtual try-ons has further enhanced the online shopping experience by allowing consumers to visualize how products will look on their skin before purchasing. This interactive approach drives consumer engagement and conversions while bridging the gap between online shopping and traditional retail experiences. As digital marketing continues to evolve, it plays an essential role in shaping consumer perceptions and preferences in the ever-expanding K-beauty market.

Increasing Urbanization and Disposable Income

Urbanization and rising disposable incomes are creating a fertile ground for the growth of the K-beauty market in India. As more individuals migrate to urban centers, they are exposed to global beauty standards and trends that significantly influence their purchasing decisions. For example, the growing middle class is increasingly willing to invest in premium skincare solutions that promise long-term benefits. This demographic shift is evident as working professionals prioritize skincare routines that align with their fast-paced lifestyles. The demand for convenient yet effective products has led to increased adoption of K-beauty items that offer multitasking benefits—such as overnight masks or serums that address multiple skin concerns simultaneously. Moreover, as disposable incomes rise, consumers are more inclined to explore niche markets within the beauty sector that provide unique formulations tailored to specific needs like anti-aging or hydration. This trend indicates not only a willingness to spend on quality but also an eagerness to embrace innovative solutions offered by K-beauty brands that cater specifically to these evolving consumer demands.

Market Trends

Increased Adoption of Multi-Step Skincare Routines

The rise in popularity of Korean beauty’s signature multi-step skincare routine is a defining trend in the Indian market. This regimen, which typically includes cleansing, toning, moisturizing, and the use of serums, sheet masks, and sunscreen, has gained traction among Indian consumers for its comprehensive approach to skin health. The emphasis on layering lightweight, hydrating products resonates with India’s diverse climate conditions, particularly in urban areas where pollution and stress take a toll on the skin. For instance, K-beauty brands have effectively utilized social media platforms to demonstrate the benefits of these routines through tutorials and influencer endorsements. This educational marketing strategy has made complex skincare regimens accessible and engaging, fostering a community of informed consumers who actively share their skincare journeys online. As a result, more individuals are investing in holistic skincare approaches that not only address immediate concerns but also promote long-term skin health. This trend signifies a shift towards a more conscientious attitude towards skincare among Indian consumers, reflecting their desire for effective solutions tailored to their unique environmental challenges.

Growing Preference for Natural and Sustainable Beauty Products

Indian consumers are increasingly prioritizing beauty products made from natural, organic, and eco-friendly ingredients. K-beauty products are well-known for incorporating natural elements like green tea, snail mucin, rice water, and fermented ingredients, which align perfectly with this preference. Additionally, the shift toward sustainable beauty has led K-beauty brands to adopt environmentally friendly packaging and cruelty-free practices, further strengthening their appeal among eco-conscious Indian buyers. For instance, the rising popularity of K-beauty ingredients reflects a broader consumer trend towards sustainability, particularly among millennials and Gen Z. These younger demographics actively seek brands that reflect their values of ethical consumption and environmental responsibility. The success of K-beauty products in India underscores the importance of efficacy combined with sustainability; consumers are not only looking for effective skincare solutions but also for brands that contribute positively to the environment. This growing preference positions K-beauty as a favored choice in the Indian market, as it resonates with consumers’ desires for products that are both effective and aligned with their ethical values.

Digital-First Marketing and E-Commerce Expansion

The K-beauty market in India has been heavily influenced by digital-first marketing strategies and the exponential growth of e-commerce platforms. Social media platforms such as Instagram, YouTube, and TikTok are pivotal in popularizing Korean beauty products and trends. Influencers and beauty bloggers frequently showcase the benefits of K-beauty products through tutorials, reviews, and comparisons, creating strong word-of-mouth advocacy. For instance, e-commerce giants like Nykaa, Amazon, and Flipkart have expanded the reach of K-beauty brands significantly by making their products accessible across urban and semi-urban regions. This accessibility is complemented by innovative features such as virtual try-on tools and AR-based skincare consultations that enhance the online shopping experience. Such advancements bridge the gap between consumers and brands by allowing potential buyers to engage with products before purchase. As a result, consumers are more informed about their choices and can make confident decisions regarding their skincare purchases. This digital transformation has not only increased product visibility but also fostered a vibrant online community that shares tips and experiences related to K-beauty.

Increased Popularity of Hybrid Beauty Products

Hybrid beauty products that combine skincare and makeup benefits are gaining momentum in the Indian K-beauty market. Products such as BB creams, CC creams, and cushion compacts offer the perfect blend of coverage, hydration, and sun protection—catering to consumers who prefer minimalistic beauty routines. For instance, these multifunctional products resonate particularly well with working professionals and students who lead busy lives; they provide convenience without compromising effectiveness. Moreover, hybrid formulations align with India’s climatic conditions by offering lightweight and breathable options suitable for hot and humid environments. The success of such products indicates a broader trend where consumers prioritize value and versatility in their beauty choices. As individuals seek solutions that simplify their routines while addressing multiple skin concerns simultaneously, hybrid beauty products are becoming essential staples in their daily regimens. This trend not only highlights changing consumer preferences but also reflects an evolving beauty landscape where multifunctionality is increasingly valued over traditional product categories.

Market Challenges

High Price Sensitivity and Limited Accessibility

One of the most significant challenges in the India K-Beauty Product Market is the high price sensitivity of Indian consumers. While K-beauty products are often positioned as premium offerings with innovative formulations, their relatively higher price points can deter budget-conscious buyers, especially in tier-2 and tier-3 cities. For instance, a study highlighted that Indian consumers prioritize product quality and brand reputation but are heavily influenced by price when making purchasing decisions. This suggests that even with a strong interest in K-beauty, many may opt for more affordable local alternatives if they perceive K-beauty prices as excessive.Moreover, the limited availability of certain K-beauty products in offline retail stores, particularly in semi-urban and rural areas, restricts accessibility to a broader audience. While e-commerce has expanded access, logistical challenges and high shipping costs for imported products can deter consumers from purchasing online. Many express frustration over the difficulty of finding K-beauty brands in local stores, which further limits exposure to these products. Consequently, addressing price sensitivity and improving accessibility are crucial for K-beauty brands aiming to penetrate deeper into the Indian market.

Competition from Domestic and International Brands

The India K-Beauty Product Market faces intense competition from both domestic beauty brands and other international players. Indian beauty brands are increasingly innovating to cater to local preferences and skincare needs at competitive prices, offering a strong alternative to K-beauty products. For instance, many Indian brands have successfully launched products tailored to the unique skincare concerns of Indian consumers, such as humidity and skin tone variations, thereby providing viable alternatives to imported offerings.Simultaneously, international beauty giants and other Asian beauty brands, such as J-beauty, are expanding their presence in India, intensifying the competitive landscape. This rivalry necessitates continuous innovation and effective marketing strategies for K-beauty brands to maintain relevance. Furthermore, brand differentiation becomes a challenge as many consumers struggle to distinguish between various K-beauty brands due to similarities in product offerings and aesthetic branding. As a result, K-beauty companies must invest heavily in branding and marketing efforts to stand out in this crowded market, ensuring they capture consumer attention amidst growing local competition.

Market Opportunities

Expanding Demand in Tier-2 and Tier-3 Cities

The rising penetration of the internet and e-commerce platforms in tier-2 and tier-3 cities presents a significant growth opportunity for the India K-Beauty Product Market. Consumers in these regions are becoming increasingly aware of global beauty trends through social media, influencers, and digital campaigns. For instance, recent data indicates that cities like Guwahati and Lucknow are driving substantial sales in the tier-2 market, with face care products accounting for a major share of these sales. This reflects a growing interest in skincare among consumers who are eager to explore premium beauty products.E-commerce platforms have reported heightened demand for K-beauty products from non-metro areas, particularly in northeastern states where K-Pop culture has a strong following. This trend highlights the aspirational nature of consumers in these regions, who seek access to a wider variety of beauty products despite challenges related to availability and pricing. By implementing localized marketing strategies, forming partnerships with regional e-commerce platforms, and introducing affordable product lines tailored to these markets, K-beauty brands can effectively tap into this largely underserved consumer base, paving the way for sustained growth.

Growing Preference for Natural and Sustainable Products

The increasing demand for natural, organic, and sustainable beauty products among Indian consumers offers a lucrative opportunity for K-beauty brands. With their emphasis on clean ingredients, eco-friendly packaging, and innovative formulations, K-beauty products are well-positioned to capitalize on this trend. For instance, recent trends show that products incorporating traditional ingredients familiar to local consumers—such as ghee in Chandigarh—are gaining traction due to their cultural relevance and perceived safety.This shift towards sustainability resonates strongly with environmentally conscious consumers who prioritize ethical choices in their purchasing decisions. Collaborations with local influencers can amplify this message, enhancing brand visibility and consumer trust. By transparently communicating their commitment to sustainability and leveraging the appeal of traditional Korean ingredients, K-beauty brands can build long-term loyalty among Indian consumers. This trend not only aligns with global sustainability goals but also enhances the premium image of K-beauty products in the Indian market, positioning them favorably amidst increasing competition from local brands that emphasize natural ingredients.

Market Segmentation Analysis

By Type

The India K-Beauty Product Market is segmented by type into sheet masks, cleansers, moisturizers, and others, each playing a pivotal role in market growth. Sheet masks are among the fastest-growing products due to their convenience, affordability, and effectiveness in delivering hydration, making them a favorite for quick skincare solutions. Cleansers, including foam and oil-based varieties, cater to a broad audience, driven by the rising popularity of double cleansing as an essential part of K-beauty regimens. Moisturizers, known for their lightweight and hydrating formulas, have become a key segment, perfectly suited to India’s diverse climatic conditions. Meanwhile, other products such as essences, serums, and exfoliators are gaining traction as more consumers adopt multi-step skincare routines inspired by K-beauty practices.

By Application

K-beauty products find diverse applications across various segments, with the personal care segment leading as individuals increasingly invest in self-care routines, drawn to K-beauty’s focus on personalization and addressing specific skin concerns. In the beauty business, professionals in salons and spas widely use these products for their high efficacy and alignment with global beauty standards. Additionally, K-beauty products are gaining traction in medical or therapeutic skincare, where dermatologists often recommend them for mild, everyday skin concerns due to their gentle and effective formulations.

Segments

Based on Type

Sheet Masks
Cleansers
Moisturizers
Others

Based on Application

Beauty Business
Personal
Others

Based on End User

Male
Female
Children and Teenage

Based on Distribution Channel

Online Retail
Supermarket/Hypermarket
Specialty/Monobrand Stores

Based on Region

Urban
Sub- Urban
Rural

Regional Analysis

Urban Centers (60%):

Metropolitan areas like Mumbai, Delhi, Bangalore, and Hyderabad dominate the K-beauty market in India, accounting for approximately 60% of the total market share. This dominance is attributed to higher disposable incomes, greater exposure to global beauty trends, and a concentration of retail outlets and specialty stores offering K-beauty products. Consumers in these cities are more inclined to experiment with international beauty regimens, facilitated by the availability of products through both online and offline channels. The presence of flagship stores and frequent promotional events further bolster the market in these regions.

Rural Areas (15%):

Rural regions currently hold a smaller portion of the market share, estimated at 15%. Limited awareness, lower disposable incomes, and restricted access to international beauty products contribute to this modest share. However, with ongoing improvements in digital infrastructure and targeted marketing strategies by K-beauty brands, there is potential for growth in these areas. Localized campaigns and affordable product lines could play a pivotal role in penetrating this segment.

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Key players

Able C & C Ltd
Adwin Korea Corporation
Amorepacific Corporation
CLIO COSMETICS Co. Ltd
Cosrx Inc
LG H&H Co. Ltd (LG Corporation)
The Crème Shop Inc
The Face Shop Inc
Tonymoly Co. Ltd
Nykaa
SheLC

Competitive Analysis

The India K-Beauty Product Market is characterized by intense competition among global and local players, each leveraging their unique strengths to capture market share. Established Korean brands such as Amorepacific Corporation, The Face Shop, and LG H&H Co. Ltd dominate the market with strong brand recognition, innovative product portfolios, and a focus on natural ingredients. Emerging brands like Cosrx and CLIO COSMETICS differentiate themselves through niche offerings tailored to specific skin concerns. Local players such as Nykaa enhance the competitive landscape by offering curated K-beauty products while strengthening accessibility through robust e-commerce platforms. Companies like SheLC are gaining traction by blending affordability with high-quality formulations. Strategic collaborations, aggressive digital marketing, and distribution network expansions are key competitive strategies. With the growing demand for sustainable and clean beauty, brands that align with these values are likely to strengthen their foothold in the Indian market.

Recent Developments

In October 2023, CLIO announced its entry into the Indian market with a new range of makeup products tailored for Indian skin tones. This launch aims to cater to the diverse beauty needs of Indian consumers while leveraging the brand’s reputation for high-quality cosmetics.

In November 2023, Cosrx expanded its product offerings in India by introducing a new line of acne treatment products specifically designed for humid climates, addressing common skincare concerns among Indian consumers.

In September 2023, The Crème Shop entered the Indian market with a collection of sheet masks inspired by traditional Korean ingredients, aiming to tap into the growing popularity of K-Beauty among Indian consumers.

In July 2023, The Face Shop introduced a new range of herbal skincare products in India, emphasizing natural ingredients that resonate with local preferences for clean beauty.

In May 2024, Tonymoly launched a series of limited-edition products in collaboration with popular Indian influencers, aimed at increasing brand visibility and engagement within the local market.

In January 2024, Nykaa announced an exclusive partnership with several K-Beauty brands to offer curated beauty boxes featuring popular Korean products, enhancing their portfolio and providing customers with access to trending items from Korea.

Market Concentration and Characteristics

The India K-Beauty Product Market exhibits a moderately fragmented structure, characterized by the presence of established global players alongside emerging local and niche brands. Leading Korean brands such as Amorepacific Corporation, The Face Shop, and Tonymoly Co. Ltd dominate the market due to their extensive product portfolios, innovative formulations, and strong brand equity. However, local players like Nykaa have carved out a significant presence by curating K-beauty offerings and enhancing accessibility through robust e-commerce platforms. The market is defined by intense competition, driven by evolving consumer preferences for natural, sustainable, and high-performance beauty products. Additionally, the market’s dynamic nature reflects rapid innovation, with brands introducing multifunctional and hybrid products tailored to India’s diverse skincare needs. While urban centers remain the primary revenue generators, the market’s growth potential in tier-2 and tier-3 cities further underscores its expanding scope and opportunities for both established and emerging players.

Report Coverage

The research report offers an in-depth analysis based on Type, Application, End User, Distribution Channel and Region. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook

The India K-Beauty Product Market is expected to maintain a robust growth trajectory, driven by a projected CAGR of 10.00% from 2024 to 2032.

Increasing internet penetration and e-commerce accessibility will enable K-beauty brands to tap into semi-urban and rural markets, expanding their consumer base.

The growing preference for clean, eco-friendly, and cruelty-free beauty solutions will encourage brands to prioritize sustainability in product development and packaging.

Continued innovation in formulations, including hybrid products and personalized skincare solutions, will cater to diverse consumer needs and strengthen market growth.

Social media platforms and influencer partnerships will remain critical in educating consumers about K-beauty trends and promoting new products.

The rising demand for male-specific skincare products will create opportunities for K-beauty brands to expand their target audience.

The dominance of online retail platforms will persist, with innovations like AR-powered virtual try-ons enhancing the consumer shopping experience.

Tailored marketing efforts that address regional preferences and climatic conditions will play a pivotal role in capturing diverse market segments.

Strategic partnerships with Indian retailers and beauty influencers will boost brand visibility and streamline distribution channels.

The introduction of mid-range product lines will help K-beauty brands attract price-sensitive consumers while retaining their premium image.

CHAPTER NO. 1 : INTRODUCTION 19

1.1.1. Report Description 19

Purpose of the Report 19

USP & Key Offerings 19

1.1.2. Key Benefits for Stakeholders 19

1.1.3. Target Audience 20

1.1.4. Report Scope 20

CHAPTER NO. 2 : EXECUTIVE SUMMARY 21

2.1. K-BEAUTY PRODUCTS Market Snapshot 21

2.1.1. India K-BEAUTY PRODUCTS Market, 2018 – 2032 (USD Million) 22

CHAPTER NO. 3 : GEOPOLITICAL CRISIS IMPACT ANALYSIS 23

3.1. Russia-Ukraine and Israel-Palestine War Impacts 23

CHAPTER NO. 4 : K-BEAUTY PRODUCTS MARKET – INDUSTRY ANALYSIS 24

4.1. Introduction 24

4.2. Market Drivers 25

4.2.1. Driving Factor 1 Analysis 25

4.2.2. Driving Factor 2 Analysis 26

4.3. Market Restraints 27

4.3.1. Restraining Factor Analysis 27

4.4. Market Opportunities 28

4.4.1. Market Opportunity Analysis 28

4.5. Porter’s Five Forces Analysis 29

4.6. Value Chain Analysis 30

4.7. Buying Criteria 31

CHAPTER NO. 5 : IMPORT EXPORT ANALYSIS 32

5.1. Import Analysis by India 32

5.1.1. India K-BEAUTY PRODUCTS Market Import Volume/Revenue, By India, 2018 – 2023 32

5.2. Export Analysis by India 33

5.2.1. India K-BEAUTY PRODUCTS Market Export Volume/Revenue, By India, 2018 – 2023 33

CHAPTER NO. 6 : DEMAND SUPPLY ANALYSIS 34

6.1. Demand Analysis by India 34

6.1.1. India K-BEAUTY PRODUCTS Market Demand Volume/Revenue, By India, 2018 – 2023 34

6.2. Supply Analysis by India 35

6.2.1. India K-BEAUTY PRODUCTS Market Supply Volume/Revenue, By India, 2018 – 2023 35

CHAPTER NO. 7 : PRODUCTION ANALYSIS 36

7.1. Production Analysis by India 36

7.1.1. India K-BEAUTY PRODUCTS Market Production Volume/Revenue, By India, 2018 – 2023 36

CHAPTER NO. 8 : PRICE ANALYSIS 37

8.1. Price Analysis by Type 37

8.1.1. India K-BEAUTY PRODUCTS Market Price, By Type, 2018 – 2023 37

8.1.2. India Type Market Price, By Type, 2018 – 2023 37

CHAPTER NO. 9 : RAW MATERIALS ANALYSIS 38

9.1. Key Raw Materials and Suppliers 38

9.2. Key Raw Materials Price Trend 38

CHAPTER NO. 10 : MANUFACTURING COST ANALYSIS 39

10.1. Manufacturing Cost Analysis 39

10.2. Manufacturing Process 39

CHAPTER NO. 11 : ANALYSIS COMPETITIVE LANDSCAPE 40

11.1. Company Market Share Analysis – 2023 40

11.1.1. India K-BEAUTY PRODUCTS Market: Company Market Share, by Volume, 2023 40

11.1.2. India K-BEAUTY PRODUCTS Market: Company Market Share, by Revenue, 2023 41

11.1.3. India K-BEAUTY PRODUCTS Market: Top 6 Company Market Share, by Revenue, 2023 41

11.1.4. India K-BEAUTY PRODUCTS Market: Top 3 Company Market Share, by Revenue, 2023 42

11.2. India K-BEAUTY PRODUCTS Market Company Volume Market Share, 2023 43

11.3. India K-BEAUTY PRODUCTS Market Company Revenue Market Share, 2023 44

11.4. Company Assessment Metrics, 2023 45

11.4.1. Stars 45

11.4.2. Emerging Leaders 45

11.4.3. Pervasive Players 45

11.4.4. Participants 45

11.5. Start-ups /SMEs Assessment Metrics, 2023 45

11.5.1. Progressive Companies 45

11.5.2. Responsive Companies 45

11.5.3. Dynamic Companies 45

11.5.4. Starting Blocks 45

11.6. Strategic Developments 46

11.6.1. Acquisitions & Mergers 46

New Product Launch 46

India Expansion 46

11.7. Key Players Product Matrix 47

CHAPTER NO. 12 : PESTEL & ADJACENT MARKET ANALYSIS 48

12.1. PESTEL 48

12.1.1. Political Factors 48

12.1.2. Economic Factors 48

12.1.3. Social Factors 48

12.1.4. Technological Factors 48

12.1.5. Environmental Factors 48

12.1.6. Legal Factors 48

12.2. Adjacent Market Analysis 48

CHAPTER NO. 13 : K-BEAUTY PRODUCTS MARKET – BY TYPE SEGMENT ANALYSIS 49

13.1. K-BEAUTY PRODUCTS Market Overview, by Type Segment 49

13.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Type, 2023 & 2032 50

13.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Type 51

13.1.3. Incremental Revenue Growth Opportunity, by Type, 2024 – 2032 51

13.1.4. K-BEAUTY PRODUCTS Market Revenue, By Type, 2018, 2023, 2027 & 2032 52

13.2. Sheet Masks 53

13.3. Cleansers 54

13.4. Moisturizers 55

13.5. Others 56

13.6. Type 5 57

CHAPTER NO. 14 : K-BEAUTY PRODUCTS MARKET – BY APPLICATION SEGMENT ANALYSIS 58

14.1. K-BEAUTY PRODUCTS Market Overview, by Application Segment 58

14.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Application, 2023 & 2032 59

14.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Application 60

14.1.3. Incremental Revenue Growth Opportunity, by Application, 2024 – 2032 60

14.1.4. K-BEAUTY PRODUCTS Market Revenue, By Application, 2018, 2023, 2027 & 2032 61

14.2. Beauty Business 62

14.3. Personal 63

14.4. Others 64

14.5. Application 4 65

14.6. Application 5 66

CHAPTER NO. 15 : K-BEAUTY PRODUCTS MARKET – BY END-USER SEGMENT ANALYSIS 67

15.1. K-BEAUTY PRODUCTS Market Overview, by End-user Segment 67

15.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By End-user, 2023 & 2032 68

15.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By End-user 69

15.1.3. Incremental Revenue Growth Opportunity, by End-user, 2024 – 2032 69

15.1.4. K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70

15.2. Male 71

15.3. Female 72

15.4. Children 73

15.5. Teenage 74

15.6. End-user 5 75

CHAPTER NO. 16 : K-BEAUTY PRODUCTS MARKET – BY TECHNOLOGY SEGMENT ANALYSIS 76

16.1. K-BEAUTY PRODUCTS Market Overview, by Technology Segment 76

16.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Technology, 2023 & 2032 77

16.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Technology 78

16.1.3. Incremental Revenue Growth Opportunity, by Technology, 2024 – 2032 78

16.1.4. K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79

16.2. Technology 1 80

16.3. Technology 2 81

16.4. Technology 3 82

CHAPTER NO. 17 : – BY DISTRIBUTION CHANNEL SEGMENT ANALYSIS 83

17.1. K-BEAUTY PRODUCTS Market Overview, by Distribution Channel Segment 83

17.1.1. K-BEAUTY PRODUCTS Market Revenue Share, By Distribution Channel, 2023 & 2032 84

17.1.2. K-BEAUTY PRODUCTS Market Attractiveness Analysis, By Distribution Channel 85

17.1.3. Incremental Revenue Growth Opportunity, by Distribution Channel, 2024 – 2032 85

17.1.4. K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86

17.2. Online Retail 87

17.3. Supermarket/Hypermarket 88

17.4. Specialty/Monobrand Stores 89

17.5. Distribution Channel 4 90

17.6. Distribution Channel 5 91

CHAPTER NO. 18 : K-BEAUTY PRODUCTS MARKET – INDIA ANALYSIS 92

18.1. Type 92

18.1.1. India K-BEAUTY PRODUCTS Market Revenue, By Type, 2018 – 2023 (USD Million) 92

18.2. India K-BEAUTY PRODUCTS Market Revenue, By Type, 2024 – 2032 (USD Million) 92

18.3. Application 93

18.3.1. India K-BEAUTY PRODUCTS Market Revenue, By Application, 2018 – 2023 (USD Million) 93

18.3.2. India K-BEAUTY PRODUCTS Market Revenue, By Application, 2024 – 2032 (USD Million) 93

18.4. End-user 94

18.4.1. India K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018 – 2023 (USD Million) 94

18.4.2. India K-BEAUTY PRODUCTS Market Revenue, By End-user, 2024 – 2032 (USD Million) 94

18.5. Technology 95

18.5.1. India K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018 – 2023 (USD Million) 95

18.5.2. India K-BEAUTY PRODUCTS Market Revenue, By Technology, 2024 – 2032 (USD Million) 95

18.6. Distribution Channel 96

18.6.1. India K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 96

18.6.2. India K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 96

CHAPTER NO. 19 : COMPANY PROFILES 97

19.1. Able C & C Ltd 97

19.1.1. Company Overview 97

19.1.2. Product Portfolio 97

19.1.3. Swot Analysis 97

19.1.4. Business Strategy 98

19.1.5. Financial Overview 98

19.1.6. Adwin Korea Corporation 99

19.1.7. Amorepacific Corporation 99

19.1.8. CLIO COSMETICS Co. Ltd 99

19.1.9. Cosrx Inc 99

19.1.10. LG H&H Co. Ltd. (LG Coproration) 99

19.1.11. The Crème Shop Inc 99

19.1.12. The Face Shop Inc 99

19.1.13. Tonymoly Co. Ltd 99

19.1.14. Nykaa 99

19.1.15. SheLC 99

19.1.16. Company 12 99

19.1.17. Company 13 99

19.1.18. Company 14 99

CHAPTER NO. 20 : RESEARCH METHODOLOGY 100

20.1. Research Methodology 100

20.1.1. Phase I – Secondary Research 101

20.1.2. Phase II – Data Modeling 101

Company Share Analysis Model 102

Revenue Based Modeling 102

20.1.3. Phase III – Primary Research 103

20.1.4. Research Limitations 104

Assumptions 104

List of Figures

FIG NO. 1. India K-BEAUTY PRODUCTS Market Revenue, 2018 – 2032 (USD Million) 22

FIG NO. 2. Porter’s Five Forces Analysis for India K-BEAUTY PRODUCTS Market 29

FIG NO. 3. Value Chain Analysis for India K-BEAUTY PRODUCTS Market 30

FIG NO. 4. India K-BEAUTY PRODUCTS Market Import Volume/Revenue, By India, 2018 – 2023 32

FIG NO. 5. India K-BEAUTY PRODUCTS Market Export Volume/Revenue, By India, 2018 – 2023 33

FIG NO. 6. India K-BEAUTY PRODUCTS Market Demand Volume/Revenue, By India, 2018 – 2023 34

FIG NO. 7. India K-BEAUTY PRODUCTS Market Supply Volume/Revenue, By India, 2018 – 2023 35

FIG NO. 8. India K-BEAUTY PRODUCTS Market Production Volume/Revenue, By India, 2018 – 2023 36

FIG NO. 9. India K-BEAUTY PRODUCTS Market Price, By Type, 2018 – 2023 37

FIG NO. 10. Raw Materials Price Trend Analysis, 2018 – 2023 38

FIG NO. 11. Manufacturing Cost Analysis 39

FIG NO. 12. Manufacturing Process 39

FIG NO. 13. Company Share Analysis, 2023 40

FIG NO. 14. Company Share Analysis, 2023 41

FIG NO. 15. Company Share Analysis, 2023 41

FIG NO. 16. Company Share Analysis, 2023 42

FIG NO. 17. K-BEAUTY PRODUCTS Market – Company Volume Market Share, 2023 43

FIG NO. 18. K-BEAUTY PRODUCTS Market – Company Revenue Market Share, 2023 44

FIG NO. 19. K-BEAUTY PRODUCTS Market Revenue Share, By Type, 2023 & 2032 50

FIG NO. 20. Market Attractiveness Analysis, By Type 51

FIG NO. 21. Incremental Revenue Growth Opportunity by Type, 2024 – 2032 51

FIG NO. 22. K-BEAUTY PRODUCTS Market Revenue, By Type, 2018, 2023, 2027 & 2032 52

FIG NO. 23. India K-BEAUTY PRODUCTS Market for Sheet Masks, Revenue (USD Million) 2018 – 2032 53

FIG NO. 24. India K-BEAUTY PRODUCTS Market for Cleansers, Revenue (USD Million) 2018 – 2032 54

FIG NO. 25. India K-BEAUTY PRODUCTS Market for Moisturizers, Revenue (USD Million) 2018 – 2032 55

FIG NO. 26. India K-BEAUTY PRODUCTS Market for Others, Revenue (USD Million) 2018 – 2032 56

FIG NO. 27. India K-BEAUTY PRODUCTS Market for Type 5, Revenue (USD Million) 2018 – 2032 57

FIG NO. 28. K-BEAUTY PRODUCTS Market Revenue Share, By Application, 2023 & 2032 59

FIG NO. 29. Market Attractiveness Analysis, By Application 60

FIG NO. 30. Incremental Revenue Growth Opportunity by Application, 2024 – 2032 60

FIG NO. 31. K-BEAUTY PRODUCTS Market Revenue, By Application, 2018, 2023, 2027 & 2032 61

FIG NO. 32. India K-BEAUTY PRODUCTS Market for Beauty Business, Revenue (USD Million) 2018 – 2032 62

FIG NO. 33. India K-BEAUTY PRODUCTS Market for Personal, Revenue (USD Million) 2018 – 2032 63

FIG NO. 34. India K-BEAUTY PRODUCTS Market for Others, Revenue (USD Million) 2018 – 2032 64

FIG NO. 35. India K-BEAUTY PRODUCTS Market for Application 4, Revenue (USD Million) 2018 – 2032 65

FIG NO. 36. India K-BEAUTY PRODUCTS Market for Application 5, Revenue (USD Million) 2018 – 2032 66

FIG NO. 37. K-BEAUTY PRODUCTS Market Revenue Share, By End-user, 2023 & 2032 68

FIG NO. 38. Market Attractiveness Analysis, By End-user 69

FIG NO. 39. Incremental Revenue Growth Opportunity by End-user, 2024 – 2032 69

FIG NO. 40. K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018, 2023, 2027 & 2032 70

FIG NO. 41. India K-BEAUTY PRODUCTS Market for Male, Revenue (USD Million) 2018 – 2032 71

FIG NO. 42. India K-BEAUTY PRODUCTS Market for Female, Revenue (USD Million) 2018 – 2032 72

FIG NO. 43. India K-BEAUTY PRODUCTS Market for Children, Revenue (USD Million) 2018 – 2032 73

FIG NO. 44. India K-BEAUTY PRODUCTS Market for Teenage, Revenue (USD Million) 2018 – 2032 74

FIG NO. 45. India K-BEAUTY PRODUCTS Market for End-user 5, Revenue (USD Million) 2018 – 2032 75

FIG NO. 46. K-BEAUTY PRODUCTS Market Revenue Share, By Technology, 2023 & 2032 77

FIG NO. 47. Market Attractiveness Analysis, By Technology 78

FIG NO. 48. Incremental Revenue Growth Opportunity by Technology, 2024 – 2032 78

FIG NO. 49. K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018, 2023, 2027 & 2032 79

FIG NO. 50. India K-BEAUTY PRODUCTS Market for Technology 1, Revenue (USD Million) 2018 – 2032 80

FIG NO. 51. India K-BEAUTY PRODUCTS Market for Technology 2, Revenue (USD Million) 2018 – 2032 81

FIG NO. 52. India K-BEAUTY PRODUCTS Market for Technology 3, Revenue (USD Million) 2018 – 2032 82

FIG NO. 53. K-BEAUTY PRODUCTS Market Revenue Share, By Distribution Channel, 2023 & 2032 84

FIG NO. 54. Market Attractiveness Analysis, By Distribution Channel 85

FIG NO. 55. Incremental Revenue Growth Opportunity by Distribution Channel, 2024 – 2032 85

FIG NO. 56. K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018, 2023, 2027 & 2032 86

FIG NO. 57. India K-BEAUTY PRODUCTS Market for Online Retail, Revenue (USD Million) 2018 – 2032 87

FIG NO. 58. India K-BEAUTY PRODUCTS Market for Supermarket/Hypermarket, Revenue (USD Million) 2018 – 2032 88

FIG NO. 59. India K-BEAUTY PRODUCTS Market for Specialty/Monobrand Stores, Revenue (USD Million) 2018 – 2032 89

FIG NO. 60. India K-BEAUTY PRODUCTS Market for Distribution Channel 4, Revenue (USD Million) 2018 – 2032 90

FIG NO. 61. India K-BEAUTY PRODUCTS Market for Distribution Channel 5, Revenue (USD Million) 2018 – 2032 91

FIG NO. 62. Research Methodology – Detailed View 100

FIG NO. 63. Research Methodology 101

List of Tables

TABLE NO. 1. : India K-BEAUTY PRODUCTS Market: Snapshot 18

TABLE NO. 2. : Drivers for the K-BEAUTY PRODUCTS Market: Impact Analysis 22

TABLE NO. 3. : Restraints for the K-BEAUTY PRODUCTS Market: Impact Analysis 24

TABLE NO. 4. : India K-BEAUTY PRODUCTS Market Revenue, By Type, 2018 – 2023 34

TABLE NO. 5. : Key Raw Materials & Suppliers 35

TABLE NO. 6. : India K-BEAUTY PRODUCTS Market Revenue, By Type, 2018 – 2023 (USD Million) 89

TABLE NO. 7. : India K-BEAUTY PRODUCTS Market Revenue, By Type, 2024 – 2032 (USD Million) 89

TABLE NO. 8. : India K-BEAUTY PRODUCTS Market Revenue, By Application, 2018 – 2023 (USD Million) 90

TABLE NO. 9. : India K-BEAUTY PRODUCTS Market Revenue, By Application, 2024 – 2032 (USD Million) 90

TABLE NO. 10. : India K-BEAUTY PRODUCTS Market Revenue, By End-user, 2018 – 2023 (USD Million) 91

TABLE NO. 11. : India K-BEAUTY PRODUCTS Market Revenue, By End-user, 2024 – 2032 (USD Million) 91

TABLE NO. 12. : India K-BEAUTY PRODUCTS Market Revenue, By Technology, 2018 – 2023 (USD Million) 92

TABLE NO. 13. : India K-BEAUTY PRODUCTS Market Revenue, By Technology, 2024 – 2032 (USD Million) 92

TABLE NO. 14. : India K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2018 – 2023 (USD Million) 93

TABLE NO. 15. : India K-BEAUTY PRODUCTS Market Revenue, By Distribution Channel, 2024 – 2032 (USD Million) 93

Frequently Asked Questions

What is the market size of the India K-Beauty Product Market in 2023 and 2032, and its CAGR?

The market size is estimated at USD 406.58 million in 2023 and projected to reach USD 959.33 million by 2032, with a robust CAGR of 10.00% during 2024–2032.

What factors are driving the growth of the India K-Beauty Product Market?

The market is driven by the rising demand for premium skincare products, growing preference for natural ingredients, and the influence of digital marketing and K-pop culture.

How do urban and semi-urban areas contribute to the market’s growth?

Urban areas like Delhi, Mumbai, and Bangalore dominate due to higher awareness and purchasing power, while tier-2 and tier-3 cities are emerging as growth hubs, driven by e-commerce accessibility.

What trends are shaping the India K-Beauty Product Market?

Personalized skincare, hybrid beauty products, and the increasing popularity of sheet masks and serums are key trends influencing the market’s growth among millennials and Gen Z.

Which key players are prominent in the India K-Beauty Product Market?

Notable players include Innisfree, The Face Shop, Laneige, Etude House, and Missha, who focus on expanding product portfolios and strengthening distribution networks to capture market share.

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