Lawn Mowers Market

Key market insights

Rapid Growth in Landscape Beautification is Predicted to Uplift the Global Lawn Mowers Market

The global lawn mowers market was valued at US$ 16.61 billion in 2018 and is expected to reach US$ 29.63 billion by 2027, growing at a CAGR of 6.7% from 2019 to 2027.The rising trend of landscape beautification ought to boost the demand for lawnmowers in the coming years. In the United States, the landscaping industry was worth $99 billion in 2019. In addition, out of total landscaping services, lawn maintenance contributes around 19%, with an increased focus on expanding lawn maintenance services in the coming year. Furthermore, continuous growth in home improvement expenditure has bolstered the sale of lawn and landscape equipment over the past five years. As per a New York Times article published on September 5, 2019, the U.S. has recorded a 50% surge in home improvement spending, primarily due to the exponential growth in home improvement expenditure per homeowner.

The lawn mower industry has seen various improvements and innovations in the recent past. Improved performance and comfort are some of the parameters that determine the changing trend in the lawn mower industry. However, rising environmental concern has exponentially triggered the use of battery-powered mowers across the globe. Further advancements to improve the environment-friendly mowers’ performance have introduced electric and robotic lawn mowers.

Market Synopsis

Robotic lawnmowers are projected to register the fastest growth during the forecast period.

Walk-behind lawn mowers dominated the global lawn mower market with the highest revenue share. This is largely due to its widespread use in residential applications. The rising trend for home gardening, along with increasing spending on home aesthetics, has prominently bolstered the growth of lawnmowers. On the contrary, zero-turn and robotic mowers registered the fastest growth during the forecast period. Shifting consumer preference towards automated mowing along with rising environmental concerns are some of the major factors escalating the growth of robotic mowers. Furthermore, ongoing advancements in the robotic lawn mower industry, such as solar-powered robotic mowers and AI and IoT-enabled mowers, have upended the industry trend.AI; and IoT provides sensing and decision-making capabilities for the mowers’ obstacle detection.

Power Source Analysis

Electric lawn mowers garnered the largest revenue share in 2018.

Electric lawnmowers captured the largest revenue share in 2018. Less noise production, environmental friendliness, and cost-effectiveness are some of the major factors supporting significant market growth. Previously, petrol mowers were used prominently for lawn maintenance; however, rising concern over plant health and carbon emissions has triggered the demand for electric mowers. On the contrary, electric mowers provide limitations in mobility due to the presence of a cord, so they are suitable only for small or medium-sized lawns. As a result, petrol-powered mowers continue to be preferred for large lawn maintenance.

Regional Analysis

The Asia Pacific registered the fastest growth over the forecast period.

The Asia Pacific registered the fastest growth over the forecast period, owing to rising home disposable income and home expenditure in both developed and developing countries. Furthermore, increased public awareness of plantation and home gardening has influenced the growth of lawnmowers in the region. However, North America and Europe held prominent market shares in the global lawnmowers market owing to high home expenditure and rising per capita income. Home improvement spending in the United States totaled $394 billion in 2018. Furthermore, the region has seen a significant increase in the landscaping business in recent years.

Key Players and Competitive Landscape:

Increasing focus on product and geographic expansion is expected to spur completion in the global lawn mower market.

The global lawn mowers market is a consolidated and highly competitive market due to the presence of a large number of companies. Furthermore, the competition among the market players is expected to intensify owing to the integration of AI and IoT in mowers, along with the shifting trend towards autonomous vehicles. Many other players are also focused on expanding their product offerings and geographical reach.

List of Companies Covered:

• John Deere
• Kubota Tractor Corporation
• The Husqvarna Group
• The Toro Company
• Cub Cadet
• Troy-Bilt LLC
• MTD Products, Inc.
• Swisher Inc.
• Ariens Company
• Dixie Chopper
• Briggs & Stratton Corporation
• Craftsman
• Robert Bosch GmbH
• Kobalt
• Mountfield a.s.

Key Industry Development:

• On January 29, 2020, The Toro Company introduced new autonomous technology called “GeoLink Solutions” for its lawnmowers. The new technology helps to enhance the detection capability of obstacles, and various patterns can be selected for defining the mowing boundaries. Furthermore, the technology’s implementation will make mowing a cost-effective solution for lawn maintenance.
• On February 25, 2019, The Husqvarna Group introduced an AI-enabled robotic lawn mower, the Husqvarna Automower 435X AWD. The fully autonomous mower walks on rough terrain with up to 70% inclination, is integrated with Google Home and Alexa, and provides an interface for smart home integration.
• On April 24, 2019, Kubota Tractor Corporation launched the B01 series of compact tractors. The new series of tractors have many advanced features, such as drive-over mid-mount mower decks and Swift-Tach front-end loaders attached with a one-lever quick coupler. The new tractor is best suited for mowing a lawn and doing light landscaping or construction work.

Periods of History and Forecast

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2017 to 2027, considering 2018 as the base year for the research. The CAGR (compound annual growth rate) for each segment and sub-segment is calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The research study titled “Lawn Mowers Market” offers market size and forecasts based on market dynamics and predominant trends shaping the industry. The report provides an all-around view of the global lawn mowers market based on type, power source, cutting system, engine power, end-users, and geography.

Key questions are answered in this report.

• What was the global market size of lawnmowers in 2017 and 2018?
• What are the estimated forecast and market projections up to 2027?
• Which is the largest regional market for lawnmowers?
• Which power source is largely preferred on a global scale?
• Which is the most lucrative end-user of lawn mowers?
• Which are the predominant trends shaping the global market for lawnmowers?
• Which is the most promising, attractive, and less-explored region in the global lawn mower market?
• Who are the global lawn mower market’s top players?
• What are the primary strategies adopted by the leading players in the global lawn mower market?

1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Phase III – Expert Panel Review
1.3.4. Approach Adopted
1.3.4.1. Top-Down Approach
1.3.4.2. Bottom-Up Approach
1.3.5. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Market Snapshot: Global Lawn Mowers Market
2.2. Global LM Market, by Type, 2018 (US$ Bn)
2.3. Global LM Market, by Power Source, 2018 (US$ Bn)
2.4. Global LM Market, by Cutting System, 2018 (US$ Bn)
2.5. Global LM Market, by Engine Power, 2018 (US$ Bn)
2.6. Global LM Market, by End-users, 2018 (US$ Bn)
2.7. Global LM Market, by Geography, 2018 (US$ Bn)

3. Market Dynamics
3.1. Introduction
3.1.1. Global LM Market Value, 2017-2027, (US$ Bn)
3.2. Key Market Trends and Future Outlook
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Restraints
3.3.3. Impact Analysis of Drivers and Restraints
3.3.4. Market Opportunity
3.4. Attractive Investment Proposition, by Geography, 2018
3.5. Market Positioning of Key Players, 2018
3.5.1. Market Positioning of Key Players
3.5.2. Major Strategies Adopted by Key Players

4. Global Lawn Mowers (LM) Market, by Type, 2017-2027 (US$ Bn)
4.1. Overview
4.2. Walk-behind Lawn Mowers
4.3. Riding Lawn Mowers
4.4. Hover Lawn Mowers
4.5. Zero Turn Lawn Mowers
4.6. Robotic Lawn Mowers

5. Global Lawn Mowers (LM) Market, by Power Source, 2017-2027 (US$ Bn)
5.1. Overview
5.2. Self-Propelled
5.3. Petrol
5.4. Diesel
5.5. Electric
5.6. Battery

6. Global Lawn Mowers (LM) Market, by Cutting System, 2017-2027 (US$ Bn)
6.1. Overview
6.2. Reel Mowers
6.3. Rotary Lawn Mowers

7. Global Lawn Mowers (LM) Market, by Engine Power, 2017-2027 (US$ Bn)
7.1. Overview
7.2. Less than 15hp
7.3. Between 15hp & 30hp
7.4. More than 30hp

8. Global Lawn Mowers (LM) Market, by End-users, 2017-2027 (US$ Bn)
8.1. Overview
8.2. Residential
8.3. Commercial/ Government

9. North America Lawn Mowers (LM) Market Analysis, 2017-2027 (US$ Bn)
9.1. Overview
9.1.1. North America LM Market Value, 2017-2027, (US$ Bn)
9.2. North America LM Market Value, By Type, 2017-2027 (US$ Bn)
9.2.1. Walk-behind Lawn Mowers
9.2.2. Riding Lawn Mowers
9.2.3. Hover Lawn Mowers
9.2.4. Zero Turn Lawn Mowers
9.2.5. Robotic Lawn Mowers
9.3. North America LM Market Value, By Power Source, 2017-2027 (US$ Bn)
9.3.1. Self-Propelled
9.3.2. Petrol
9.3.3. Diesel
9.3.4. Electric
9.3.5. Battery
9.4. North America LM Market Value, By Cutting System, 2017-2027 (US$ Bn)
9.4.1. Reel Mowers
9.4.2. Rotary Lawn Mowers
9.5. North America LM Market Value, By Engine Power, 2017-2027 (US$ Bn)
9.5.1. Less than 15hp
9.5.2. Between 15hp & 30hp
9.5.3. More than 30hp
9.6. North America LM Market Value, By End-users, 2017-2027 (US$ Bn)
9.6.1. Residential
9.6.2. Commercial/ Government
9.7. North America LM Market Value, By Country/ Region, 2017-2027 (US$ Bn)
9.7.1. Market Analysis
9.7.2. U.S.
9.7.3. Rest of North America

10. Europe Lawn Mowers (LM) Market Analysis, 2017-2027 (US$ Bn)
10.1. Overview
10.1.1. Europe LM Market Value, 2017-2027, (US$ Bn)
10.2. Europe LM Market Value, By Type, 2017-2027 (US$ Bn)
10.2.1. Walk-behind Lawn Mowers
10.2.2. Riding Lawn Mowers
10.2.3. Hover Lawn Mowers
10.2.4. Zero Turn Lawn Mowers
10.2.5. Robotic Lawn Mowers
10.3. Europe LM Market Value, By Power Source, 2017-2027 (US$ Bn)
10.3.1. Self-Propelled
10.3.2. Petrol
10.3.3. Diesel
10.3.4. Electric
10.3.5. Battery
10.4. Europe LM Market Value, By Cutting System, 2017-2027 (US$ Bn)
10.4.1. Reel Mowers
10.4.2. Rotary Lawn Mowers
10.5. Europe LM Market Value, By Engine Power, 2017-2027 (US$ Bn)
10.5.1. Less than 15hp
10.5.2. Between 15hp & 30hp
10.5.3. More than 30hp
10.6. Europe LM Market Value, By End-users, 2017-2027 (US$ Bn)
10.6.1. Residential
10.6.2. Commercial/ Government
10.7. Europe LM Market Value, By Country/ Region, 2017-2027 (US$ Bn)
10.7.1. Market Analysis
10.7.2. U.K.
10.7.3. Germany
10.7.4. France
10.7.5. Rest of Europe

11. Asia Pacific Lawn Mowers (LM) Market Analysis, 2017-2027 (US$ Bn)
11.1. Overview
11.1.1. Asia Pacific LM Market Value, 2017-2027, (US$ Bn)
11.2. Asia Pacific LM Market Value, By Type, 2017-2027 (US$ Bn)
11.2.1. Walk-behind Lawn Mowers
11.2.2. Riding Lawn Mowers
11.2.3. Hover Lawn Mowers
11.2.4. Zero Turn Lawn Mowers
11.2.5. Robotic Lawn Mowers
11.3. Asia Pacific LM Market Value, By Power Source, 2017-2027 (US$ Bn)
11.3.1. Self-Propelled
11.3.2. Petrol
11.3.3. Diesel
11.3.4. Electric
11.3.5. Battery
11.4. Asia Pacific LM Market Value, By Cutting System, 2017-2027 (US$ Bn)
11.4.1. Reel Mowers
11.4.2. Rotary Lawn Mowers
11.5. Asia Pacific LM Market Value, By Engine Power, 2017-2027 (US$ Bn)
11.5.1. Less than 15hp
11.5.2. Between 15hp & 30hp
11.5.3. More than 30hp
11.6. Asia Pacific LM Market Value, By End-users, 2017-2027 (US$ Bn)
11.6.1. Residential
11.6.2. Commercial/ Government
11.7. Asia Pacific LM Market Value, By Country/ Region, 2017-2027 (US$ Bn)
11.7.1. Market Analysis
11.7.2. Japan
11.7.3. China
11.7.4. India
11.7.5. Rest of Asia Pacific

12. Rest of the World Lawn Mowers (LM) Market Analysis, 2017-2027 (US$ Bn)
12.1. Overview
12.1.1. Rest of the World LM Market Value, 2017-2027, (US$ Bn)
12.2. Rest of the World LM Market Value, By Type, 2017-2027 (US$ Bn)
12.2.1. Walk-behind Lawn Mowers
12.2.2. Riding Lawn Mowers
12.2.3. Hover Lawn Mowers
12.2.4. Zero Turn Lawn Mowers
12.2.5. Robotic Lawn Mowers
12.3. Rest of the World LM Market Value, By Power Source, 2017-2027 (US$ Bn)
12.3.1. Self-Propelled
12.3.2. Petrol
12.3.3. Diesel
12.3.4. Electric
12.3.5. Battery
12.4. Rest of the World LM Market Value, By Cutting System, 2017-2027 (US$ Bn)
12.4.1. Reel Mowers
12.4.2. Rotary Lawn Mowers
12.5. Rest of the World LM Market Value, By Engine Power, 2017-2027 (US$ Bn)
12.5.1. Less than 15hp
12.5.2. Between 15hp & 30hp
12.5.3. More than 30hp
12.6. Rest of the World LM Market Value, By End-users, 2017-2027 (US$ Bn)
12.6.1. Residential
12.6.2. Commercial/ Government
12.7. Rest of the World Lawn Mowers Market Value, By Region, 2017-2027 (US$ Bn)
12.7.1. Market Analysis
12.7.2. Middle East & Africa
12.7.3. Latin America

13. Company Profiles
13.1. John Deere
13.2. Kubota Tractor Corporation
13.3. The Husqvarna Group
13.4. The Toro Company
13.5. Cub Cadet
13.6. Troy-Bilt LLC
13.7. MTD Products Inc.
13.8. Swisher Inc.
13.9. Ariens Company
13.10. Dixie Chopper
13.11. Briggs & Stratton Corporation
13.12. Craftsman
13.13. Robert Bosch GmbH
13.14. Kobalt
13.15. Mountfield a.s.

List of Figures

FIG. 1 Global Lawn Mowers (LM) Market: Research Methodology
FIG. 2 Market Size Estimation – Top Down & Bottom up Approach
FIG. 3 Global LM Market Segmentation
FIG. 4 Global LM Market, by Type, 2018 (US$ Bn)
FIG. 5 Global LM Market, by Power Source, 2018 (US$ Bn)
FIG. 6 Global LM Market, by Cutting System, 2018 (US$ Bn)
FIG. 7 Global LM Market, by Engine Power, 2018 (US$ Bn)
FIG. 8 Global LM Market, by End-users, 2018 (US$ Bn)
FIG. 9 Global LM Market, by Geography, 2018 (US$ Bn)
FIG. 10 Attractive Investment Proposition, by Geography, 2018
FIG. 11 Global Market Positioning of Key LM Market Players, 2018
FIG. 12 Global LM Market Value Share, by Type, 2018 & 2027 (Value %)
FIG. 13 Global LM Market for Walk-behind Lawn Mowers, 2017–2027 (US$ Bn)
FIG. 14 Global LM Market for Riding Lawn Mowers, 2017–2027 (US$ Bn)
FIG. 15 Global LM Market for Hover Lawn Mowers, 2017–2027 (US$ Bn)
FIG. 16 Global LM Market for Zero Turn Lawn Mowers, 2017–2027 (US$ Bn)
FIG. 17 Global LM Market for Robotic Lawn Mowers, 2017–2027 (US$ Bn)
FIG. 18 Global LM Market Value Share, by Power Source, 2018 & 2027 (Value %)
FIG. 19 Global LM Market for Self-Propelled, 2017–2027 (US$ Bn)
FIG. 20 Global LM Market for Petrol, 2017–2027 (US$ Bn)
FIG. 21 Global LM Market for Diesel, 2017–2027 (US$ Bn)
FIG. 22 Global LM Market for Electric, 2017–2027 (US$ Bn)
FIG. 23 Global LM Market for Battery, 2017–2027 (US$ Bn)
FIG. 24 Global LM Market Value Share, by Cutting System, 2018 & 2027 (Value %)
FIG. 25 Global LM Market for Reel Mowers, 2017–2027 (US$ Bn)
FIG. 26 Global LM Market for Rotary Lawn Mowers, 2017–2027 (US$ Bn)
FIG. 27 Global LM Market Value Share, by Engine Power, 2018 & 2027 (Value %)
FIG. 28 Global LM Market for Less than 15hp, 2017–2027 (US$ Bn)
FIG. 29 Global LM Market for Between 15hp & 30hp, 2017–2027 (US$ Bn)
FIG. 30 Global LM Market for More than 30hp, 2017–2027 (US$ Bn)
FIG. 31 Global LM Market Value Share, by End-users, 2018 & 2027 (Value %)
FIG. 32 Global LM Market for Residential, 2017–2027 (US$ Bn)
FIG. 33 Global LM Market for Commercial/ Government, 2017–2027 (US$ Bn)
FIG. 34 North America LM Market, 2017–2027 (US$ Bn)
FIG. 35 Europe LM Market, 2017–2027 (US$ Bn)
FIG. 36 Asia Pacific LM Market, 2017–2027 (US$ Bn)
FIG. 37 RoW LM Market, 2017–2027 (US$ Bn)

List of Tables

TABLE 1 Market Snapshot: Global Lawn Mowers (LM) Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 Global LM Market, by Type, 2017–2027 (US$ Bn)
TABLE 5 Global LM Market, by Power Source, 2017–2027 (US$ Bn)
TABLE 6 Global LM Market, by Cutting System, 2017–2027 (US$ Bn)
TABLE 7 Global LM Market, by Engine Power, 2017–2027 (US$ Bn)
TABLE 8 Global LM Market, by End-users, 2017–2027 (US$ Bn)
TABLE 9 Global LM Market, by Geography, 2017–2027 (US$ Bn)
TABLE 10 North America LM Market, by Type, 2017–2027 (US$ Bn)
TABLE 11 North America LM Market, by Power Source, 2017–2027 (US$ Bn)
TABLE 12 North America LM Market, by Cutting System, 2017–2027 (US$ Bn)
TABLE 13 North America LM Market, by Engine Power, 2017–2027 (US$ Bn)
TABLE 14 North America LM Market, by End-users, 2017–2027 (US$ Bn)
TABLE 15 North America LM Market, by Country/ Region, 2017–2027 (US$ Bn)
TABLE 16 Europe LM Market, by Type, 2017–2027 (US$ Bn)
TABLE 17 Europe LM Market, by Power Source, 2017–2027 (US$ Bn)
TABLE 18 Europe LM Market, by Cutting System, 2017–2027 (US$ Bn)
TABLE 19 Europe LM Market, by Engine Power, 2017–2027 (US$ Bn)
TABLE 20 Europe LM Market, by End-users, 2017–2027 (US$ Bn)
TABLE 21 Europe LM Market, by Country/ Region, 2017–2027 (US$ Bn)
TABLE 22 Asia Pacific LM Market, by Type, 2017–2027 (US$ Bn)
TABLE 23 Asia Pacific LM Market, by Power Source, 2017–2027 (US$ Bn)
TABLE 24 Asia Pacific LM Market, by Cutting System, 2017–2027 (US$ Bn)
TABLE 25 Asia Pacific LM Market, by Engine Power, 2017–2027 (US$ Bn)
TABLE 26 Asia Pacific LM Market, by End-users, 2017–2027 (US$ Bn)
TABLE 27 Asia Pacific LM Market, by Country/ Region, 2017–2027 (US$ Bn)
TABLE 28 Rest of the World LM Market, by Type, 2017–2027 (US$ Bn)
TABLE 29 Rest of the World LM Market, by Power Source, 2017–2027 (US$ Bn)
TABLE 30 Rest of the World LM Market, by Cutting System, 2017–2027 (US$ Bn)
TABLE 31 Rest of the World LM Market, by Engine Power, 2017–2027 (US$ Bn)
TABLE 32 Rest of the World LM Market, by End-users, 2017–2027 (US$ Bn)
TABLE 33 Rest of the World LM Market, by Country/ Region, 2017–2027 (US$ Bn)
TABLE 34 John Deere: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 35 Kubota Tractor Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 36 The Husqvarna Group: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 37 The Toro Company: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 38 Cub Cadet: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 39 Troy-Bilt LLC: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 40 MTD Products Inc. : Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 41 Swisher Inc. : Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 42 Ariens Company: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 43 Dixie Chopper: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 44 Briggs & Stratton Corporation: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 45 Craftsman: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 46 Robert Bosch GmbH: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 47 Kobalt: Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)
TABLE 48 Mountfield a.s. : Company Snapshot (Company Overview; Product Portfolio; Financial Information; Key Developments)