Lawn Mowers Market By Type (Walk-Behind Lawn Mowers, Riding Lawn Mowers, Hover Lawn Mowers, Zero Turn Lawn Mowers, Robotic Lawn Mowers), By Power Source (Self-Propelled, Petrol, Diesel, Electric, Battery), By Cutting System (Reel Mowers, Rotary Lawn Mowers), By Engine Power (Less Than 15hp, Between 15hp & 30hp, More Than 30hp), By End-Users (Residential, Commercial/ Government) - Growth, Share, Opportunities & Competitive Analysis, 2019 – 2027

Key market insights

Rapid Growth in Landscape Beautification is Predicted to Uplift the Global Lawn Mowers Market

The global lawn mowers market was valued at US$ 16.61 billion in 2018 and is expected to reach US$ 29.63 billion by 2027, growing at a CAGR of 6.7% from 2019 to 2027.The rising trend of landscape beautification ought to boost the demand for lawnmowers in the coming years. In the United States, the landscaping industry was worth $99 billion in 2019. In addition, out of total landscaping services, lawn maintenance contributes around 19%, with an increased focus on expanding lawn maintenance services in the coming year. Furthermore, continuous growth in home improvement expenditure has bolstered the sale of lawn and landscape equipment over the past five years. As per a New York Times article published on September 5, 2019, the U.S. has recorded a 50% surge in home improvement spending, primarily due to the exponential growth in home improvement expenditure per homeowner.

The lawn mower industry has seen various improvements and innovations in the recent past. Improved performance and comfort are some of the parameters that determine the changing trend in the lawn mower industry. However, rising environmental concern has exponentially triggered the use of battery-powered mowers across the globe. Further advancements to improve the environment-friendly mowers' performance have introduced electric and robotic lawn mowers.

Market Synopsis

Robotic lawnmowers are projected to register the fastest growth during the forecast period.

Walk-behind lawn mowers dominated the global lawn mower market with the highest revenue share. This is largely due to its widespread use in residential applications. The rising trend for home gardening, along with increasing spending on home aesthetics, has prominently bolstered the growth of lawnmowers. On the contrary, zero-turn and robotic mowers registered the fastest growth during the forecast period. Shifting consumer preference towards automated mowing along with rising environmental concerns are some of the major factors escalating the growth of robotic mowers. Furthermore, ongoing advancements in the robotic lawn mower industry, such as solar-powered robotic mowers and AI and IoT-enabled mowers, have upended the industry trend.AI; and IoT provides sensing and decision-making capabilities for the mowers' obstacle detection.

Power Source Analysis

Electric lawn mowers garnered the largest revenue share in 2018.

Electric lawnmowers captured the largest revenue share in 2018. Less noise production, environmental friendliness, and cost-effectiveness are some of the major factors supporting significant market growth. Previously, petrol mowers were used prominently for lawn maintenance; however, rising concern over plant health and carbon emissions has triggered the demand for electric mowers. On the contrary, electric mowers provide limitations in mobility due to the presence of a cord, so they are suitable only for small or medium-sized lawns. As a result, petrol-powered mowers continue to be preferred for large lawn maintenance.

Regional Analysis

The Asia Pacific registered the fastest growth over the forecast period.

The Asia Pacific registered the fastest growth over the forecast period, owing to rising home disposable income and home expenditure in both developed and developing countries. Furthermore, increased public awareness of plantation and home gardening has influenced the growth of lawnmowers in the region. However, North America and Europe held prominent market shares in the global lawnmowers market owing to high home expenditure and rising per capita income. Home improvement spending in the United States totaled $394 billion in 2018. Furthermore, the region has seen a significant increase in the landscaping business in recent years.

Key Players and Competitive Landscape:

Increasing focus on product and geographic expansion is expected to spur completion in the global lawn mower market.

The global lawn mowers market is a consolidated and highly competitive market due to the presence of a large number of companies. Furthermore, the competition among the market players is expected to intensify owing to the integration of AI and IoT in mowers, along with the shifting trend towards autonomous vehicles. Many other players are also focused on expanding their product offerings and geographical reach.

List of Companies Covered:

• John Deere
• Kubota Tractor Corporation
• The Husqvarna Group
• The Toro Company
• Cub Cadet
• Troy-Bilt LLC
• MTD Products, Inc.
• Swisher Inc.
• Ariens Company
• Dixie Chopper
• Briggs & Stratton Corporation
• Craftsman
• Robert Bosch GmbH
• Kobalt
• Mountfield a.s.

Key Industry Development:

• On January 29, 2020, The Toro Company introduced new autonomous technology called "GeoLink Solutions" for its lawnmowers. The new technology helps to enhance the detection capability of obstacles, and various patterns can be selected for defining the mowing boundaries. Furthermore, the technology's implementation will make mowing a cost-effective solution for lawn maintenance.
• On February 25, 2019, The Husqvarna Group introduced an AI-enabled robotic lawn mower, the Husqvarna Automower 435X AWD. The fully autonomous mower walks on rough terrain with up to 70% inclination, is integrated with Google Home and Alexa, and provides an interface for smart home integration.
• On April 24, 2019, Kubota Tractor Corporation launched the B01 series of compact tractors. The new series of tractors have many advanced features, such as drive-over mid-mount mower decks and Swift-Tach front-end loaders attached with a one-lever quick coupler. The new tractor is best suited for mowing a lawn and doing light landscaping or construction work.

Periods of History and Forecast

This research study provides qualitative as well as quantitative insights for each segment and sub-segment from 2017 to 2027, considering 2018 as the base year for the research. The CAGR (compound annual growth rate) for each segment and sub-segment is calculated for the forecast period from 2019 to 2027.

Report Scope by Segments

The research study titled "Lawn Mowers Market" offers market size and forecasts based on market dynamics and predominant trends shaping the industry. The report provides an all-around view of the global lawn mowers market based on type, power source, cutting system, engine power, end-users, and geography. 

Key questions are answered in this report.

• What was the global market size of lawnmowers in 2017 and 2018?
• What are the estimated forecast and market projections up to 2027?
• Which is the largest regional market for lawnmowers?
• Which power source is largely preferred on a global scale?
• Which is the most lucrative end-user of lawn mowers?
• Which are the predominant trends shaping the global market for lawnmowers?
• Which is the most promising, attractive, and less-explored region in the global lawn mower market?
• Who are the global lawn mower market's top players?
• What are the primary strategies adopted by the leading players in the global lawn mower market?

Frequently Asked Questions: