Marketing Analytics Software Market

Marketing Technology is Rapidly Transforming to Stimulate Demand for Marketing Analytics Software Market

Marketing technology has undergone a significant transformation in the 21st century. The marketing analytics software market is set to grow with a CAGR of 12.25% across the forecast period from 2018 to 2026. Most marketing organizations are drawing in data and starving for information. In a study conducted by MIT Sloan Management Review and IBM in 2011, a clear link was found between the adoption of analytics and competitiveness.

Best-practice organizations treat analytics as one of the top business and technology priorities in the organization. The necessary investments in technology are made to enable an excellent analytics environment that enables data integrity and accuracy, real-time visibility into key performance indicators, and predictive analytics to model future performance. One of the most critical aspects of successful analytics implementation is the sponsorship and usage of the environment by executives.

Market Synopsis

Social media marketing will continue to dominate the marketing analytics software market.

The social media marketing segment is expected to dominate the market with a higher growth rate compared to other segments across the world. With the growth of mobile technologies, the impact of social media marketing analytics is immediate. This development has compelled marketers to take social media seriously and initiate strategies around it. Social media data insights drive efficient and smart business decisions.

Marketers are decoding actions in terms of customer engagement, content popularity, website visits, and conversions on social media platforms. Such analytics is a powerful tool that helps marketers find customers’ sentiments across online channels. With the growing number of smartphones and enhancing internet connectivity, the segment is expected to witness a higher growth rate across the world.

Early Adoption of 3D Technology to Ensure Dominating Position in the North American Market

Presently, North America is the front-runner in the overall marketing analytics software market. North America is the headquarters of leading market players such as Adobe Systems Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Harte Hanks, Inc., Pegasystems Inc., and SAS Institute, among others. Additionally, the U.S. accounted for 71% of the penetration of social media networks across the country. Furthermore, Asia-Pacific is expected to grow at a faster rate during the forecast period. South Korea, Singapore, and China accounted for 84%, 83%, and 65%, respectively, of the penetration of social media networks.

Key players in the global marketing analytics software market include Adobe Systems Inc., Fair Isaac SAAC Corporation, International Business Machines Corporation, Oracle Corporation, QLINK Technologies Inc., Experian PLC, Harte Hanks, Inc., Pegasystems Inc., SAS Institute Inc., Teradata Corporation, Microsoft Corporation, Mckinsey & Company, and others.

Periods of History and Forecast

This research report presents the analysis of each segment from 2016 to 2026, considering 2017 as the base year for the research. The compound annual growth rate (CAGR) for each of the respective segments was calculated for the forecast period from 2018 to 2026.

Report Scope by Segments

Marketing analytics software market analysis provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of the global marketing analytics software market based on application, deployment model, end-user, and geography. Key segments covered in the report are as follows:

Key questions are answered in this report.

• What was the market size of marketing analytics software in 2017, and what is the forecast up to 2026?
• Which is the largest regional market for marketing analytics software?
• What are the key market trends observed in the marketing analytics software market and the outlook for the digital media sector?
• Which are the most promising application types, deployment model types, and end-users in the marketing analytics software market?
• Who are the key players leading the market?
• What are the key strategies adopted by the leading players in the market?
• What are the key application industry trends across different geographies and sub-geographies?

1. Preface
1.1. Report Scope and Description
1.1.1. Study Purpose
1.1.2. Target Audience
1.1.3. USP and Key Offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Phase I – Secondary Research
1.3.2. Phase II – Primary Research
1.3.3. Approach Adopted
1.3.4. Top-Down Approach
1.3.5. Bottom-Up Approach
1.3.6. Phase III – Expert Panel Review
1.3.7. Assumptions
1.4. Market Segmentation

2. Executive Summary
2.1. Global MAS Market Snapshot, 2017 & 2026
2.2. Global MAS Market, by Application type, 2017 (US$ Mn)
2.3. Global MAS Market, by Deployment Model, 2017 (US$ Mn)
2.4. Global MAS Market, by End-user, 2017 (US$ Mn)
2.5. Global MAS Market, by Geography, 2017 (US$ Mn)

3. Market Dynamics
3.1. Overview
3.1.1. Global MAS Market Value, 2016 – 2026 (US$ Mn)
3.2. Market Inclination Insights
3.3. Market Dynamics
3.3.1. Market Drivers
3.3.2. Market Restraint
3.4. Attractive Investment Proposition, by Geography, 2017
3.5. Market Positioning of Key Marketing Analytics Software Providers, 2017
3.5.1. Major Strategies Adopted by Leading Companies

4. Global Marketing Analytics Software (MAS) Market, by Application type, 2016 – 2026 (US$ Mn)
4.1. Overview
4.2. Social Media Marketing
4.3. Email Marketing
4.4. SEO Marketing
4.5. Pay Per Click (PPC) Marketing
4.6. Display Marketing
4.7. Video Marketing
4.8. Content Marketing

5. Global Marketing Analytics Software (MAS) Market, by Deployment Model, 2016 – 2026 (US$ Mn)
5.1. Overview
5.2. On-premises Deployment
5.3. Hosted Deployment

6. Global Marketing Analytics Software (MAS) Market, by End-user, 2016 – 2026 (US$ Mn)
6.1. Overview
6.2. Retail
6.3. Banking, Financial Services & Insurance (BFSI)
6.4. Education
6.5. Healthcare
6.6. Manufacturing
6.7. Travel
6.8. Hospitality

7. North America Marketing Analytics Software (MAS) Market Analysis, 2016 – 2026 (US$ Mn)
7.1. Overview
7.2. North America MAS Market Value, 2016 – 2026 (US$ Mn)
7.3. North America MAS Market, by Application type, 2016 – 2026 (US$ Mn)
7.4. North America MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
7.5. North America MAS Market, by End-user, 2016 – 2026 (US$ Mn)
7.6. North America MAS Market, by Country/Region, 2016 – 2026 (US$ Mn)
7.6.1. U.S.
7.6.1.1. U.S. MAS Market, by Application type, 2016 – 2026 (US$ Mn)
7.6.1.2. U.S. MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
7.6.1.3. U.S. MAS Market, by End-user, 2016 – 2026 (US$ Mn)
7.6.2. Rest of North America
7.6.2.1. Rest of North America MAS Market, by Component, 2016 – 2026 (US$ Mn)
7.6.2.2. Rest of North America MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
7.6.2.3. Rest of North America MAS Market, by End-user, 2016 – 2026 (US$ Mn)

8. Europe Marketing Analytics Software (MAS) Market Analysis, 2016 – 2026 (US$ Mn)
8.1. Overview
8.2. Europe MAS Market Value, 2016 – 2026 (US$ Mn)
8.3. Europe MAS Market, by Component, 2016 – 2026 (US$ Mn)
8.4. Europe MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.5. Europe MAS Market, by End-user, 2016 – 2026 (US$ Mn)
8.6. Europe MAS Market, by Country/Region, 2016 – 2026 (US$ Mn)
8.6.1. U.K.
8.6.1.1. U.K. MAS Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.1.2. U.K. MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.1.3. U.K. MAS Market, by End-user, 2016 – 2026 (US$ Mn)
8.6.2. Germany
8.6.2.1. Germany MAS Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.2.2. Germany MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.2.3. Germany MAS Market, by End-user, 2016 – 2026 (US$ Mn)
8.6.3. France
8.6.3.1. France MAS Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.3.2. France MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.3.3. France MAS Market, by End-user, 2016 – 2026 (US$ Mn)
8.6.4. Rest of Europe
8.6.4.1. Rest of Europe MAS Market, by Application type, 2016 – 2026 (US$ Mn)
8.6.4.2. Rest of Europe MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
8.6.4.3. Rest of Europe MAS Market, by End-user, 2016 – 2026 (US$ Mn)

9. Asia Pacific Marketing Analytics Software (MAS) Market Analysis, 2016 – 2026 (US$ Mn)
9.1. Overview
9.2. Asia Pacific MAS Market Value, 2016 – 2026 (US$ Mn)
9.3. Asia Pacific MAS Market, by Component, 2016 – 2026 (US$ Mn)
9.4. Asia Pacific MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.5. Asia Pacific MAS Market, by End-user, 2016 – 2026 (US$ Mn)
9.6. Asia Pacific MAS Market, by Country/Region, 2016 – 2026 (US$ Mn)
9.6.1. China
9.6.1.1. China MAS Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.1.2. China MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.1.3. China MAS Market, by End-user, 2016 – 2026 (US$ Mn)
9.6.2. Japan
9.6.2.1. Japan MAS Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.2.2. Japan MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.2.3. Japan MAS Market, by End-user, 2016 – 2026 (US$ Mn)
9.6.3. India
9.6.3.1. India MAS Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.3.2. India MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.3.3. India MAS Market, by End-user, 2016 – 2026 (US$ Mn)
9.6.4. Rest of Asia Pacific
9.6.4.1. Rest of Asia Pacific MAS Market, by Application type, 2016 – 2026 (US$ Mn)
9.6.4.2. Rest of Asia Pacific MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
9.6.4.3. Rest of Asia Pacific MAS Market, by End-user, 2016 – 2026 (US$ Mn)

10. Rest of the World Marketing Analytics Software (MAS) Market Analysis, 2016 – 2026 (US$ Mn)
10.1. Overview
10.2. RoW MAS Market Value, 2016 – 2026 (US$ Mn)
10.3. RoW MAS Market, by Application type, 2016 – 2026 (US$ Mn)
10.4. RoW MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
10.5. RoW MAS Market, by End-user, 2016 – 2026 (US$ Mn)
10.6. RoW MAS Market, by Region, 2016 – 2026 (US$ Mn)
10.6.1. Middle East & Africa
10.6.1.1. Middle East & Africa MAS Market, by Application type, 2016 – 2026 (US$ Mn)
10.6.1.2. Middle East & Africa MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
10.6.1.3. Middle East & Africa MAS Market, by End-user, 2016 – 2026 (US$ Mn)
10.6.2. Latin America
10.6.2.1. Latin America MAS Market, by Application type, 2016 – 2026 (US$ Mn)
10.6.2.2. Latin America MAS Market, by Deployment Model, 2016 – 2026 (US$ Mn)
10.6.2.3. Latin America MAS Market, by End-user, 2016 – 2026 (US$ Mn)

11. Company Profiles
11.1. Adobe Systems Inc.
11.2. Fair ISAAC Corporation
11.3. International Business Machines Corporation
11.4. Oracle Corporation
11.5. QLINK Technologies Inc.
11.6. Experian PLC
11.7. Harte Hanks, Inc.
11.8. Pegasystems Inc.
11.9. SAS institute Inc.
11.10. Teradata Corporation
11.11. Microsoft Corporation
11.12. Mckinsey & Company

List of Figures

FIG. 1 Market Segmentation: Global Marketing Analytics Software (MAS) Market
FIG. 2 Research Methodology: Global MAS Market
FIG. 3 Global MAS Market, by Application type, 2017 (US$ Mn)
FIG. 4 Global MAS Market, by Deployment Model, 2017 (US$ Mn)
FIG. 5 Global MAS Market, by End-user, 2017 (US$ Mn)
FIG. 6 Global MAS Market , by Geography, 2017 (US$ Mn)
FIG. 7 Attractive Investment Proposition, by Geography, 2017
FIG. 8 Global Market Positioning of Key Marketing Analytics Software Service Providers, 2017
FIG. 9 Global MAS Market Value Share, by Application type, 2017 & 2026 (Value, %)
FIG. 10 Global MAS Market for Social Media Marketing, 2016-2026 (US$ Mn)
FIG. 11 Global MAS Market for Email Marketing, 2016-2026 (US$ Mn)
FIG. 12 Global MAS Market for SEO Marketing, 2016-2026 (US$ Mn)
FIG. 13 Global MAS Market for Pay Per Click Marketing, 2016-2026 (US$ Mn)
FIG. 14 Global MAS Market for Display Marketing, 2016-2026 (US$ Mn)
FIG. 15 Global MAS Market for Video Marketing, 2016-2026 (US$ Mn)
FIG. 16 Global MAS Market for Content Marketing, 2016-2026 (US$ Mn)
FIG. 17 Global MAS Market Value Share, by Deployment Model, 2017 & 2026 (Value, %)
FIG. 18 Global MAS Market for On-premises Deployment, 2016-2026 (US$ Mn)
FIG. 19 Global MAS Market for Hosted Deployment, 2016-2026 (US$ Mn)
FIG. 20 Global MAS Market Value Share, by End-user, 2017 & 2026 (Value, %)
FIG. 21 Global MAS Market for Retail, 2016-2026 (US$ Mn)
FIG. 22 Global MAS Market for Banking, Financial Services & Insurance (BFSI), 2016-2026 (US$ Mn)
FIG. 23 Global MAS Market for Education, 2016-2026 (US$ Mn)
FIG. 24 Global MAS Market for Healthcare, 2016-2026 (US$ Mn)
FIG. 25 Global MAS Market for Manufacturing, 2016-2026 (US$ Mn)
FIG. 26 Global MAS Market for Travel, 2016-2026 (US$ Mn)
FIG. 27 Global MAS Market for Hospitality, 2016-2026 (US$ Mn)
FIG. 28 North America MAS Market Value, 2016-2026 (US$ Mn)
FIG. 29 U.S. MAS Market Value, 2016-2026 (US$ Mn)
FIG. 30 Rest of North America MAS Market Value, 2016-2026 (US$ Mn)
FIG. 31 Europe MAS Market Value, 2016-2026 (US$ Mn)
FIG. 32 U.K. MAS Market Value, 2016-2026 (US$ Mn)
FIG. 33 Germany MAS Market Value, 2016-2026 (US$ Mn)
FIG. 34 France MAS Market Value, 2016-2026 (US$ Mn)
FIG. 35 Rest of Europe MAS Market Value, 2016-2026 (US$ Mn)
FIG. 36 Asia Pacific MAS Market Value, 2016-2026 (US$ Mn)
FIG. 37 China MAS Market Value, 2016-2026 (US$ Mn)
FIG. 38 Japan MAS Market Value, 2016-2026 (US$ Mn)
FIG. 39 India MAS Market Value, 2016-2026 (US$ Mn)
FIG. 40 Rest of Asia Pacific MAS Market Value, 2016-2026 (US$ Mn)
FIG. 41 Rest of the World MAS Market Value, 2016-2026 (US$ Mn)
FIG. 42 Middle East & Africa (MEA) MAS Market Value, 2016-2026 (US$ Mn)
FIG. 43 Latin America MAS Market Value, 2016-2026 (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global Marketing Analytics Software (MAS) Market Value
TABLE 2 Global MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 3 Global MAS Market: by Deployment Model, 2016-2026 (US$ Mn)
TABLE 4 Global MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 5 Global MAS Market , by Geography, 2016-2026 (US$ Mn)
TABLE 6 North America MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 7 North America MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 8 North America MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 9 North America MAS Market, by Country/Region, 2016-2026 (US$ Mn)
TABLE 10 U.S. MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 11 U.S. MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 12 U.S. MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 13 Rest of North America MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 14 Rest of North America MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 15 Rest of North America MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 16 Europe MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 17 Europe MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 18 Europe MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 19 Europe MAS Market, by Country/Region, 2016-2026 (US$ Mn)
TABLE 20 U.K. MAS Market, by Component, 2016-2026 (US$ Mn)
TABLE 21 U.K. MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 22 U.K. MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 23 Germany MAS Market, by Component, 2016-2026 (US$ Mn)
TABLE 24 Germany MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 25 Germany MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 26 France MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 27 France MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 28 France MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 29 Rest of Europe MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 30 Rest of Europe MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 31 Rest of Europe MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 32 Asia Pacific MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 33 Asia Pacific MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 34 Asia Pacific MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 35 Asia Pacific MAS Market, by Country/Region, 2016-2026 (US$ Mn)
TABLE 36 Japan MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 37 Japan MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 38 Japan MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 39 China MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 40 China MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 41 China MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 42 India MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 43 India MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 44 India MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 45 Rest of Asia Pacific MAS Market, by Component, 2016-2026 (US$ Mn)
TABLE 46 Rest of Asia Pacific MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 47 Rest of Asia Pacific MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 48 RoW MAS Market, by Application type, 2016-2026 (US$ Mn)
TABLE 49 RoW MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 50 RoW MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 51 RoW MAS Market, by Country/Region, 2016-2026 (US$ Mn)
TABLE 52 Latin America MAS Market, by Component, 2016-2026 (US$ Mn)
TABLE 53 Latin America MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 54 Latin America MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 55 Middle East & Africa MAS Market, by Component, 2016-2026 (US$ Mn)
TABLE 56 Middle East & Africa MAS Market, by Deployment Model, 2016-2026 (US$ Mn)
TABLE 57 Middle East & Africa MAS Market, by End-user, 2016-2026 (US$ Mn)
TABLE 58 Adobe Systems Inc.: Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 59 Fair ISAAC Corporation: Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 60 International Business Machines Corporation: Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 61 Oracle Corporation.: Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 62 QLINK Technologies Inc.: Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 63 Experian PLC : Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 64 Harte Hanks, Inc.: Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 65 Pegasystems Inc.: Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 66 SAS institute Inc. : Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 67 Teradata Corporation: Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 68 Microsoft Corporation : Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)
TABLE 69 Mckinsey & Company : Company Snapshot (Business Description; Financial Information; Product Portfolio; Key Developments)