Marketing Technology is Rapidly Transforming to Stimulate Demand for Marketing Analytics Software Market
Marketing technology has undergone a significant transformation in the 21st century. The marketing analytics software market is set to grow with a CAGR of 12.25% across the forecast period from 2018 to 2026. Most marketing organizations are drawing in data and starving for information. In a study conducted by MIT Sloan Management Review and IBM in 2011, a clear link was found between the adoption of analytics and competitiveness.
Best-practice organizations treat analytics as one of the top business and technology priorities in the organization. The necessary investments in technology are made to enable an excellent analytics environment that enables data integrity and accuracy, real-time visibility into key performance indicators, and predictive analytics to model future performance. One of the most critical aspects of successful analytics implementation is the sponsorship and usage of the environment by executives.
Market Synopsis
Social media marketing will continue to dominate the marketing analytics software market.
The social media marketing segment is expected to dominate the market with a higher growth rate compared to other segments across the world. With the growth of mobile technologies, the impact of social media marketing analytics is immediate. This development has compelled marketers to take social media seriously and initiate strategies around it. Social media data insights drive efficient and smart business decisions.
Marketers are decoding actions in terms of customer engagement, content popularity, website visits, and conversions on social media platforms. Such analytics is a powerful tool that helps marketers find customers’ sentiments across online channels. With the growing number of smartphones and enhancing internet connectivity, the segment is expected to witness a higher growth rate across the world.
Early Adoption of 3D Technology to Ensure Dominating Position in the North American Market
Presently, North America is the front-runner in the overall marketing analytics software market. North America is the headquarters of leading market players such as Adobe Systems Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Harte Hanks, Inc., Pegasystems Inc., and SAS Institute, among others. Additionally, the U.S. accounted for 71% of the penetration of social media networks across the country. Furthermore, Asia-Pacific is expected to grow at a faster rate during the forecast period. South Korea, Singapore, and China accounted for 84%, 83%, and 65%, respectively, of the penetration of social media networks.
Key players in the global marketing analytics software market include Adobe Systems Inc., Fair Isaac SAAC Corporation, International Business Machines Corporation, Oracle Corporation, QLINK Technologies Inc., Experian PLC, Harte Hanks, Inc., Pegasystems Inc., SAS Institute Inc., Teradata Corporation, Microsoft Corporation, Mckinsey & Company, and others.
Periods of History and Forecast
This research report presents the analysis of each segment from 2016 to 2026, considering 2017 as the base year for the research. The compound annual growth rate (CAGR) for each of the respective segments was calculated for the forecast period from 2018 to 2026.
Report Scope by Segments
Marketing analytics software market analysis provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of the global marketing analytics software market based on application, deployment model, end-user, and geography. Key segments covered in the report are as follows:
Key questions are answered in this report.
What was the market size of marketing analytics software in 2017, and what is the forecast up to 2026?
Which is the largest regional market for marketing analytics software?
What are the key market trends observed in the marketing analytics software market and the outlook for the digital media sector?
Which are the most promising application types, deployment model types, and end-users in the marketing analytics software market?
Who are the key players leading the market?
What are the key strategies adopted by the leading players in the market?
What are the key application industry trends across different geographies and sub-geographies?
Frequently Asked Question:
The market for Marketing Analytics Software Market is expected to reach USD$ XX in 2026.
The Marketing Analytics Software Market is expected to see significant CAGR growth over the coming years, at 12.25%.
The report is forecasted from 2018 -2026.
The base year of this report is 2017.
Adobe Systems Inc., Fair Isaac SAAC Corporation, International Business Machines Corporation. are some of the major players in the global market.
