"Rapidly Transforming Marketing Technology to Stimulate the Demand for Marketing Analytics Software Market"
Marketing technology has undergone a significant transformation in the 21st century. Marketing analytics software market is set to grow with a CAGR of 12.25% across the forecast period from 2018 to 2026. Most marketing organizations are drawing in data and starving for information. In a study conducted by MIT Sloan Management Review and IBM in 2011, clear link found between the adoption of analytics and competitiveness. Best practice organizations treat analytics as one of the top business and technology priorities in the organization. The necessary investments in technology made to enable an excellent analytics environment that enables data integrity & accuracy, real-time visibility into key performance indicators and predictive analytics to model future performance. One of the most critical aspects of successful analytics implementation is the sponsorship and usage of the environment by executives.
Market Synopsis
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"Social Media Marketing to Remain Dominating Segment in Marketing Analytics Software Market"
Social media marketing segment expected to dominate the market with higher growth rate compared to other segment across the world. With the growth of mobile technologies, the impact of social media marketing analytics is instant. This development has compelled marketers to take social media seriously and initiate strategies around it. Social media data insights drive efficient as well as smart business decisions. Marketers are decoding actions in terms of customer engagement, content popularity, website visits and conversions on social media platform. Such analytics is powerful tool that helps marketers to find customers’ sentiments across the online channels. With growing number of smartphones and enhancing internet connectivity segment expected to witness higher growth rate across the world.
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"Early Adoption of 3D Technology to Ensure Dominating Position of North America Market"
Presently, North America is the front-runner of the overall Marketing analytics software market. North America is the headquarters of leading market players such as Adobe Systems Inc., International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, Harte Hanks, Inc., Pegasystems Inc., and SAS Institute among others. Additionally, U.S. accounted for the 71% penetration of social media network across the country. Further Asia Pacific expected to experience higher growth rate across the forecast period. South Korea, Singapore, and China accounted for 84%, 83% and 65% respectively for penetration of social media network.
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Key players of global marketing analytics software market include Adobe Systems Inc., Fair ISAAC Corporation, International Business Machines Corporation, Oracle Corporation, QLINK Technologies Inc., Experian PLC, Harte Hanks, Inc., Pegasystems Inc., SAS Institute Inc., Teradata Corporation, Microsoft Corporation, Mckinsey & Company, and others.
Historical & Forecast Period
This research report presents the analysis of each segment from 2016 to 2026 considering 2017 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments calculated for the forecast period from 2018 to 2026.
Report Scope by Segments
Marketing analytics software market analysis provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global marketing analytics software market based on application, deployment model, end-user and geography. Key segments covered in the report are as follows:
| ATTRIBUTE |
DETAILS |
| Research Period |
2016-2026 |
| Base Year |
2017 |
| Forecast Period |
2018-2026 |
| Historical Year |
2016 |
| Unit |
USD Billion |
| Segmentation |
Application Type Segment (2016–2026; US$ Bn)
• Social Media Marketing
• Email Marketing
• SEO Marketing
• Pay Per Click (PPC) Marketing
• Display Marketing
• Video Marketing
• Content Marketing
|
|
Deployment Model Segment (2016–2026; US$ Bn)
• On-premises
• Hosted
|
|
End-user Segment (2016–2026; US$ Bn)
• Retail
• Banking, Financial Services & Insurance (BFSI)
• Education
• Healthcare
• Manufacturing
• Travel
• Hospitality
|
|
Geography Segment (2016–2026; US$ Bn)
• North America (U.S. and Rest of North America)
• Europe (U.K., Germany, France, and Rest of Europe)
• Asia Pacific (Japan, China, India, and Rest of Asia Pacific)
• Rest of World (Middle East & Africa (MEA), Latin America)
|
Key questions answered in this report
- What was the market size of marketing analytics software in 2017 and forecast up to 2026?
- Which is largest regional market for marketing analytics software?
- What are the key market trends observed in the marketing analytics software market and outlook for digital media sector?
- Which are the most promising application type, deployment model type and end-use in marketing analytics software market?
- Who are the key players leading the market?
- What are the key strategies adopted by the leading players in market?
- What are the key application industry trends across different geographies and sub-geographies?
