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North America Car Rental Market By Vehicle Type (Luxury Cars, Executive Cars, Economy Cars, SUVs, MUVs); By Rental Duration (Hourly Rentals, Daily Rentals, Weekly Rentals, Monthly Rentals, Others); By Rental Model (Airport Rentals, Local Rentals, One-way Rentals, Round-trip Rentals); By Customer Segment (Leisure Rentals, Business Rentals, Government & Institutional Rentals, Insurance Replacement Rentals, Special Events & Occasions Rentals, Others) – Growth, Share, Opportunities & Competitive Analysis, 2024 – 2032

Name: North America Car Rental Market - Demand, Size and Competitive Analysis
Creator: Credence Research Inc.
Published: 2025-11-15
License: https://www.credenceresearch.com/info/privacy-policy
Keywords: North America Car Rental Market

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Market Overview:

The North America Car Rental Market size was valued at USD 40.19 billion in 2018 to USD 64.20 billion in 2024 and is anticipated to reach USD 120.57 billion by 2032, at a CAGR of 7.60% during the forecast period.

REPORT ATTRIBUTE	DETAILS
Historical Period	2020-2023
Base Year	2024
Forecast Period	2025-2032
North America Car Rental Market Size 2024	USD 64.20 billion
North America Car Rental Market, CAGR	7.60%
North America Car Rental Market Size 2032	USD 120.57 billion

Strong demand for short-term mobility, rising business travel, and higher airport traffic drive market expansion across North America. Digital platforms improve booking speed and fleet availability, which supports higher customer adoption. Car rental providers expand electric and hybrid vehicle fleets to meet new sustainability goals. Corporate travel recovery and growth in leisure tourism also raise rental demand across major cities. Enhanced customer service models, loyalty programs, and flexible rental terms help strengthen brand reach and user retention.

The United States leads the regional landscape because of large tourism volumes, a strong corporate sector, and widespread airport networks. Canada is an emerging market due to rising urbanization and higher adoption of digital rental platforms. Mexico shows steady growth as travel infrastructure improves and car rental options expand across major tourist hubs. Varied mobility needs, growing domestic tourism, and increased investment in rental fleets support regional growth across all three countries.

North America Car Rental Market size

Market Insights:

The North America Car Rental Market grew from USD 40.19 billion in 2018 to USD 64.20 billion in 2024 and is projected to reach USD 81.00 billion by 2032, supported by a 60% CAGR driven by expanding mobility needs across the region.
The United States leads with 78% share, supported by strong tourism and airport traffic, followed by Canada at 12% due to rising digital adoption, and Mexico at 10% driven by tourism flows across major destinations.
Mexico is the fastest-growing region, holding 10% share, with growth driven by rising air travel, expanding road connectivity, and increasing preference for flexible mobility in major tourist hubs.
Segment distribution from the chart shows SUVs contributing around 25% of total vehicle-type share, supported by high demand for family travel and long-distance comfort.
MUVs hold roughly 22% share, followed by economy and executive categories at visually smaller proportions, reflecting strong preference for multi-purpose and group travel vehicles in the region.

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Market Drivers:

Rising Demand for Flexible Urban Mobility Across Key North American Cities

Rising travel needs across major metros strengthen demand for flexible rental access in the North America Car Rental Market. Urban customers choose rentals for short commutes and day-to-day travel freedom. It supports high fleet turnover and wider availability across peak periods. Business travelers rely on rentals to meet tight schedules and reach multiple destinations. Digital convenience raises user confidence, reducing wait time at pick-up points. Airport traffic growth pushes steady demand throughout the year. Sustainability goals lead renters to choose hybrid and electric models. Strong mobility expectations drive brands to expand tailored fleet packages.

For instance, Avis Budget Group operates rental desks in over 70 major North American airports, sustaining year-round demand.

Strong Growth in Business and Leisure Travel Across the Region

Corporate activity increases rental usage due to meetings, exhibitions, and cross-city travel. Travelers choose rentals for reliable access and route flexibility. It drives higher booking volume among enterprise clients. Leisure travel growth from domestic tourism adds steady weekend and holiday demand. Event and seasonal activity shape fleet planning and stocking decisions. Improved airport infrastructure boosts direct rental bookings from inbound passengers. Travelers trust rental brands for vehicle safety and consistent service. The market gains retention through loyalty benefits and repeat use.

For instance, Hertz holds a presence at more than 2,900 airport locations worldwide, easing access for arriving passengers. This is composed of more than 1,600 airport locations in the U.S. and over 1,300 internationally.

Rising Shift Toward Digital Platforms and Contactless Access Models

Digital transformation drives strong adoption across all renter groups. Booking platforms offer fast access to vehicle options, upgrades, and add-ons. It supports transparent pricing and quicker decision-making. Contactless pick-up improves safety and convenience at airports and city hubs. App-based vehicle tracking increases customer satisfaction. Automated identity checks reduce counter queues. Digital receipts simplify corporate reimbursements and fleet expense management. Higher platform reliability encourages long-term digital use.

Expanding Adoption of Electric and Hybrid Rental Fleets to Meet Sustainability Goals

Rental companies grow EV and hybrid fleets to meet rising environmental expectations. Travelers choose low-emission vehicles for cleaner travel. It reduces fuel use and improves driving efficiency for urban routes. Government incentives support higher EV fleet availability. Charging access across cities boosts renter confidence. Companies adopt advanced fleet software for EV range tracking. Green certification programs enhance brand image among eco-focused travelers. The market benefits from strong regulatory support for sustainable mobility.

Market Trends:

Acceleration of Autonomous, Connected, and Telematics-Enabled Rental Fleet Models

Advanced tech integration shapes modern fleet strategies in the North America Car Rental Market. Connected systems allow real-time diagnostics and route insights. It supports predictive maintenance and fewer breakdowns. Telematics improves driver safety through behavior alerts. Autonomous features enter select premium fleets for enhanced comfort. Software upgrades offer smoother navigation support. Digital keys reduce dependency on physical handovers. High-tech preferences shift demand toward advanced vehicle categories. Brands invest in next-gen fleet models to stay competitive.

For instance, Avis Budget Group connected over 200,000 vehicles with telematics systems to improve tracking and fleet health.

Growth of Subscription-Based Mobility and Long-Term Rental Solutions

Subscription models expand due to rising preference for flexible ownership. Customers choose month-to-month plans to avoid loans and long commitments. It attracts remote workers who travel often between cities. Long-term rentals serve users seeking temporary mobility during relocations. Companies package maintenance, insurance, and upgrades into bundled plans. Digital contracts simplify onboarding and renewals. Urban renters see subscriptions as an affordable alternative to ownership. The trend grows as users seek hassle-free mobility.

For instance, Hertz My Car offers tiered subscription plans that include insurance, maintenance, and roadside assistance in a single package.

Rising Preference for Premium, Luxury, and Experience-Driven Rental Categories

Demand rises for SUVs, premium sedans, and luxury models. Travelers choose high-comfort vehicles for longer intercity travel. It elevates fleet diversification across tourist hotspots. Business executives prefer premium options for brand image and safety. Road trip culture pushes rental demand for high-performance vehicles. Enhanced interiors and tech upgrades attract young travelers. Loyalty points support premium upgrades for repeat users. Companies grow high-value fleets to match user expectations.

Strong Expansion of Airport-Integrated and Real-Time Booking Infrastructure

Airport-linked booking systems deliver fast access during peak flight periods. Real-time availability updates reduce booking uncertainty. It supports smooth fleet distribution during holiday surges. Mobile apps help customers reserve vehicles immediately after landing. Improved terminals boost rental counter efficiency. Flight delay sync improves rental timing accuracy. Cities with multiple airports build multi-station rental networks. Growing travel volumes strengthen airport rental dominance.

Market Challenges Analysis:

Higher Fleet Maintenance Costs, Supply Pressures, and Operational Complexity in Large Markets

High maintenance costs create pressure across rental networks in the North America Car Rental Market. It impacts profit margins when fleets age faster in busy regions. Delayed vehicle deliveries slow replenishment cycles. Seasonal demand fluctuations complicate fleet planning. Insurance premiums increase due to accident frequency. Shortage of skilled technicians extends repair time. High fuel prices influence user choices and trip duration. Route congestion reduces fleet utilization efficiency. Companies face difficulty aligning capacity with sudden travel peaks.

Intensifying Competition from Ride-Hailing, Car-Sharing, and Urban Mobility Platforms

Growing adoption of ride-hailing apps reduces short-term rental demand. It pushes companies to redesign pricing strategies and service plans. Car-sharing platforms capture young urban customers seeking minimal commitment. It challenges rental brands to innovate faster. Public transit upgrades reduce dependency on rental cars in core metros. New mobility startups attract users through app-only models. Rising convenience expectations increase service pressure. Companies must diversify services to remain competitive.

Market Opportunities:

Growing Potential for EV Expansion, Tech-Enabled Customer Service, and Airport Market Penetration

EV adoption opens new growth paths in the North America Car Rental Market. It supports cleaner mobility and strengthens compliance. Charging expansion across cities improves renter access. Fleet electrification draws eco-aware clients. Airport hubs offer high-volume opportunities for EV rentals. Advanced customer service tools raise brand trust. Digital channels expand reach across new renter groups. Companies can grow share through green fleet leadership.

Rising Scope for Corporate Partnerships, Tourism Growth, and Subscription-Based Mobility Programs

Corporate alliances support stable rental demand across business travel routes. It creates repeat use across large enterprise groups. Tourism expansion drives strong seasonal demand. Long-term subscription plans attract urban professionals. Fleet diversification helps brands meet varied travel needs. Digital onboarding improves user experience. Regional tourism campaigns support higher bookings. Companies can scale revenue through bundled mobility services.

Market Segmentation Analysis:

Vehicle Type Segments

The North America Car Rental Market shows strong differentiation across vehicle categories. Economy cars lead demand due to affordability and fuel efficiency, while SUVs gain traction for family travel and long-distance routes. Luxury and executive cars attract premium travelers who value comfort and brand prestige. MUVs support group mobility needs across tourism hotspots. It benefits from wider fleet diversity that aligns with changing urban and intercity mobility patterns. Seasonal tourism also shapes demand for larger vehicles. Corporate clients prefer executive and luxury categories for business travel.

For instance, Hertz expanded its Prestige Collection featuring brands like BMW, Mercedes-Benz, and Cadillac to meet luxury demand.

Rental Duration Segments

Hourly rentals grow in dense urban centers where short-distance travel dominates. Daily rentals remain the most used format due to high flexibility for leisure and business trips. Weekly and monthly rentals support extended stays, temporary work assignments, and relocation needs. It helps rental companies stabilize fleet utilization across changing demand cycles. Long-term rentals gain attention from users avoiding ownership. Flexible packages attract remote workers and digital nomads. Niche duration categories support unique mobility needs across regions.

For instance, Zipcar—owned by Avis Budget Group—operates more than 10,000 shared vehicles used primarily for hourly rentals in North America.

Rental Model Segments

Airport rentals dominate due to continuous passenger flow and higher booking reliability. Local rentals expand through neighborhood outlets and app-based access. One-way rentals support travel between cities without mandatory return. It increases convenience for users seeking flexible route planning. Round-trip rentals maintain consistent use across corporate and leisure travelers. Urban infrastructure upgrades improve access to local and airport models. Travelers choose hybrid models based on trip duration and route structures.

Customer Segments

Leisure rentals drive high seasonal demand from tourists and families. Business rentals maintain steady year-round volume through corporate partnerships. Government and institutional rentals support official mobility requirements. Insurance replacement rentals serve customers needing temporary mobility after vehicle repairs. It increases demand stability for rental companies across regions. Special events and occasions create short-term spikes in bookings. Other customer groups expand with digital adoption and flexible travel preferences.

North America Car Rental Market segmentatio

Segmentation:

Vehicle Type Segments

Luxury Cars
Executive Cars
Economy Cars
SUVs
MUVs

Rental Duration Segments

Hourly Rentals
Daily Rentals
Weekly Rentals
Monthly Rentals
Others

Rental Model Segments

Airport Rentals
Local Rentals
One-way Rentals
Round-trip Rentals

Customer Segments

Leisure Rentals
Business Rentals
Government & Institutional Rentals
Insurance Replacement Rentals
Special Events & Occasions Rentals
Others

Regional Segments

North America
U.S.
Canada
Mexico

Regional Analysis:

United States Market Leadership

The North America Car Rental Market is led by the United States, holding an estimated 78% share due to its large tourism base, strong business travel activity, and extensive airport networks. High urban mobility needs support steady rental demand across major cities. It benefits from rapid digital adoption, which strengthens online booking and fleet management. Corporate partnerships drive recurring rental activity throughout the year. Diverse vehicle choices appeal to both premium and budget travelers. Fleet electrification gains momentum as rental brands expand EV offerings across airport and downtown locations.

Canada’s Expanding Mobility Landscape

Canada accounts for roughly 12% share, supported by rising domestic tourism and stronger adoption of digital mobility services. Growth in metropolitan hubs such as Toronto, Vancouver, and Montreal drives consistent rental activity. It gains traction through improved travel infrastructure and increasing preference for flexible mobility options. Seasonal tourism boosts demand for SUVs and MUVs across leisure destinations. Business rentals maintain steady use across major corporate districts. Cross-border travel with the United States supports recurring rental needs for long-distance routes.

Mexico’s Emerging Rental Growth Zones

Mexico holds close to 10% share, driven by strong tourism inflows and expanding transportation networks. Airport-centric rentals dominate due to high passenger arrivals in cities such as Cancun, Mexico City, and Guadalajara. It grows through rising demand from leisure travelers who prefer flexible on-ground mobility. Local rentals strengthen in urban centers where daily travel needs are rising. Car rental brands expand fleets to meet seasonal tourism peaks. Improved road infrastructure supports greater adoption of economy cars and SUVs across regional routes.

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Key Player Analysis:

Hertz North America Holdings
Enterprise Holdings
Avis Budget Group
Sixt SE
Europcar Mobility Group
China Auto Rental
Toyota Rent a Car
Ola Cabs
Zoomcar
Getaround

Competitive Analysis:

The North America Car Rental Market reflects strong competition shaped by wide fleet portfolios, airport dominance, and rapid digital adoption. Leading companies focus on expanding premium, economy, and SUV categories to match diverse travel needs. It maintains high rivalry due to the presence of large global brands and rising regional players. Strategic pricing, loyalty programs, and tech-enabled services support customer retention. Airport locations strengthen brand visibility and continuous passenger-driven demand. Companies invest in EV fleets and telematics to improve efficiency. Market consolidation through acquisitions strengthens regional presence and fleet scale. Innovation in digital booking and contactless access remains a key competitive differentiator.

Recent Developments:

In October 2025, Enterprise Mobility announced a franchise partnership agreement with Ho Ing Mobility Service Co., Ltd. to bring its three flagship brands to Taiwan. Branches featuring Enterprise, National, and Alamo brands are scheduled to open throughout Taiwan in the first half of 2026 at 14 service locations, with additional locations planned through 2027. Ho Ing Mobility Service, founded in 2019 and part of the Hotai Group conglomerate, operates a fleet of more than 6,000 vehicles and has established itself as one of Taiwan’s leading car rental companies.
In October 2025, Enterprise Holdings reported record revenue for fiscal year 2025, driven by a people-first approach and strategic expansion initiatives. Enterprise Mobility’s rental car brands—Enterprise Rent-A-Car, National Car Rental, and Alamo—were introduced through franchise partners in Thailand during FY25, with additional agreements signed for further expansion into Taiwan and Bahrain planned for FY26. The business continued to invest in and expand its branch network, achieving more than 7% growth in customer transactions across Europe.
In August 2025, Hertz North America Holdings announced a strategic partnership with Amazon Autos, transforming how customers purchase pre-owned vehicles. Through this collaboration, Hertz Car Sales joined Amazon Autos, enabling shoppers to browse, finance, and purchase thousands of high-quality pre-owned vehicles directly through Amazon’s platform. The service initially launched within a 75-mile radius of Dallas, Houston, Los Angeles, and Seattle, with plans to expand nationwide to all 45 Hertz Car Sales locations. This partnership marks a significant milestone in Hertz’s broader transformation strategy under CEO Gil West, aimed at expanding digital retail capabilities and enhancing customer convenience while meeting customers where they prefer to shop.

Report Coverage:

The research report offers an in-depth analysis based on vehicle type, rental duration, rental model, and customer category. It details leading market players, providing an overview of their business, product offerings, investments, revenue streams, and key applications. Additionally, the report includes insights into the competitive environment, SWOT analysis, current market trends, as well as the primary drivers and constraints. Furthermore, it discusses various factors that have driven market expansion in recent years. The report also explores market dynamics, regulatory scenarios, and technological advancements that are shaping the industry. It assesses the impact of external factors and global economic changes on market growth. Lastly, it provides strategic recommendations for new entrants and established companies to navigate the complexities of the market.

Future Outlook:

EV adoption will expand as rental companies scale electric fleets across major airports.
Digital platforms will gain stronger traction with faster booking and automated verification.
Corporate travel will stabilize and support steady demand throughout the year.
Premium and SUV rentals will grow due to rising comfort and long-distance travel needs.
Contactless rental systems will advance through mobile identity and smart key technology.
Subscription-based rental models will attract users seeking flexible long-term mobility.
Airport rentals will remain dominant with rising passenger arrivals and stronger tourism flows.
Fleet optimization through telematics and predictive maintenance will improve efficiency.
Tourism recovery will increase leisure rental demand across the U.S., Canada, and Mexico.
Strategic partnerships and acquisitions will shape competitive positioning among major brands.

CHAPTER NO. 1: GENESIS OF THE MARKET

1.1 Market Prelude – Introduction & Scope

1.2 The Big Picture – Objectives & Vision

1.3 Strategic Edge – Unique Value Proposition

1.4 Stakeholder Compass – Key Beneficiaries

CHAPTER NO. 2: EXECUTIVE LENS

2.1 Pulse of the Industry – Market Snapshot

2.2 Growth Arc – Revenue Projections (USD Billion)

2.3. Premium Insights – Based on Primary Interviews

CHAPTER NO. 3: CAR RENTAL MARKET FORCES & INDUSTRY PULSE

3.1 Foundations of Change – Market Overview
3.2 Catalysts of Expansion – Key Market Drivers
3.2.1 Momentum Boosters – Growth Triggers
3.2.2 Innovation Fuel – Disruptive Technologies
3.3 Headwinds & Crosswinds – Market Restraints
3.3.1 Regulatory Tides – Compliance Challenges
3.3.2 Economic Frictions – Inflationary Pressures
3.4 Untapped Horizons – Growth Potential & Opportunities
3.5 Strategic Navigation – Industry Frameworks
3.5.1 Market Equilibrium – Porter’s Five Forces
3.5.2 Ecosystem Dynamics – Value Chain Analysis
3.5.3 Macro Forces – PESTEL Breakdown

3.6 Price Trend Analysis

3.6.1 Regional Price Trend
3.6.2 Price Trend by Product

CHAPTER NO. 4: KEY INVESTMENT EPICENTER

4.1 Regional Goldmines – High-Growth Geographies

4.2 Product Frontiers – Lucrative Product Categories

4.3 Application Sweet Spots – Emerging Demand Segments

CHAPTER NO. 5: REVENUE TRAJECTORY & WEALTH MAPPING

5.1 Momentum Metrics – Forecast & Growth Curves

5.2 Regional Revenue Footprint – Market Share Insights

5.3 Segmental Wealth Flow – Vehicle Type & Rental Model Revenue

CHAPTER NO. 6: TRADE & COMMERCE ANALYSIS

6.1. Import Analysis by Region

6.1.1. North America Car Rental Market Import Volume By Region

6.2. Export Analysis by Region

6.2.1. North America Car Rental Market Export Volume By Region

CHAPTER NO. 7: COMPETITION ANALYSIS

7.1. Company Market Share Analysis

7.1.1. North America Car Rental Market: Company Market Share

7.1. North America Car Rental Market Company Volume Market Share

7.2. North America Car Rental Market Company Revenue Market Share

7.3. Strategic Developments

7.3.1. Acquisitions & Mergers

7.3.2. New Product Launch

7.3.3. Regional Expansion

7.4. Competitive Dashboard

7.5. Company Assessment Metrics, 2024

CHAPTER NO. 8: CAR RENTAL MARKET – BY VEHICLE TYPE SEGMENT ANALYSIS

8.1. Car Rental Market Overview by Vehicle Type Segment

8.1.1. Car Rental Market Volume Share By Vehicle Type

8.1.2. Car Rental Market Revenue Share By Vehicle Type

8.2. Luxury cars

8.3. Executive cars

8.4. Economy cars

8.5. SUVs

8.6. MUVs

CHAPTER NO. 9: CAR RENTAL MARKET – BY RENTAL DURATION SEGMENT ANALYSIS

9.1. Car Rental Market Overview by Rental Duration Segment

9.1.1. Car Rental Market Volume Share By Rental Duration

9.1.2. Car Rental Market Revenue Share By Rental Duration

9.2. Hourly Rentals

9.3. Daily Rentals

9.4. Weekly Rentals

9.5. Monthly Rentals

9.6. Others

CHAPTER NO. 10: CAR RENTAL MARKET – BY RENTAL MODEL SEGMENT ANALYSIS

10.1. Car Rental Market Overview by Rental Model Segment

10.1.1. Car Rental Market Volume Share By Rental Model

10.1.2. Car Rental Market Revenue Share By Rental Model

10.2. Airport Rentals

10.3. Local Rentals

10.4. One-way Rentals

10.5. Round-trip Rentals

CHAPTER NO. 11: CAR RENTAL MARKET – BY CUSTOMER SEGMENT ANALYSIS

11.1. Car Rental Market Overview by Customer Segment

11.1.1. Car Rental Market Volume Share By Customer Segment

11.1.2. Car Rental Market Revenue Share By Customer Segment

11.2. Leisure Rentals

11.3. Business Rentals

11.4. Government and Institutional Rentals

11.5. Insurance Replacement Rentals

11.6. Special Events and Occasions Rentals

11.7. Others

CHAPTER NO. 12: CAR RENTAL MARKET – REGIONAL ANALYSIS

12.1. Car Rental Market Overview by Region Segment

12.1.1. North America Car Rental Market Volume Share By Region

12.1.2. North America Car Rental Market Revenue Share By Region

12.1.3. Region

12.1.4. North America Car Rental Market Volume By Region

12.1.5. North America Car Rental Market Revenue By Region

12.1.6. Vehicle Type

12.1.7. North America Car Rental Market Volume By Vehicle Type

12.1.8. North America Car Rental Market Revenue By Vehicle Type

12.1.9. Rental Duration

12.1.10. North America Car Rental Market Volume By Rental Duration

12.1.11. North America Car Rental Market Revenue By Rental Duration

12.1.12. Rental Model

12.1.13. North America Car Rental Market Volume By Rental Model

12.1.14. North America Car Rental Market Revenue By Rental Model

12.1.12. Customer Segment

12.1.13. North America Car Rental Market Volume By Customer Segment

12.1.14. North America Car Rental Market Revenue By Customer Segment

CHAPTER NO. 13: NORTH AMERICA CAR RENTAL MARKET – COUNTRY ANALYSIS

13.1. North America Car Rental Market Overview by Country Segment

13.1.1. North America Car Rental Market Volume Share By Region

13.1.2. North America Car Rental Market Revenue Share By Region

13.2. North America

13.2.1. North America Car Rental Market Volume By Country

13.2.2. North America Car Rental Market Revenue By Country

13.2.3. Vehicle Type

13.2.4. North America Car Rental Market Volume By Vehicle Type

13.2.5. North America Car Rental Market Revenue By Vehicle Type

13.2.6. Rental Duration

13.2.7. North America Car Rental Market Volume By Rental Duration

13.2.8. North America Car Rental Market Revenue By Rental Duration

13.2.9. Rental Model

13.2.10. North America Car Rental Market Volume By Rental Model

13.2.11. North America Car Rental Market Revenue By Rental Model

13.2.12. Customer Segment

13.2.13. North America Car Rental Market Volume By Customer Segment

13.2.14. North America Car Rental Market Revenue By Customer Segment

13.3. U.S.

13.4. Canada

13.5. Mexico

CHAPTER NO. 14: COMPANY PROFILES

14.1. Hertz North America Holdings

14.1.1. Company Overview

14.1.2. Product Portfolio

14.1.3. Financial Overview

14.1.4. Recent Developments

14.1.5. Growth Strategy

14.1.6. SWOT Analysis

14.2. Enterprise Holdings

14.3. Avis Budget Group

14.4. Sixt SE

14.5. Europcar Mobility Group

14.6. China Auto Rental

14.7. Toyota Rent a Car

14.8. Ola Cabs

14.9. Zoomcar

14.10. Getaround

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Frequently Asked Questions

What is the current market size for the North America Car Rental Market, and what is its projected size in 2032?

The North America Car Rental Market stands at USD 64.20 billion in 2024 and is projected to reach USD 120.57 billion by 2032, showing strong long-term expansion driven by mobility demand.

At what Compound Annual Growth Rate is the North America Car Rental Market projected to grow between 2024 and 2032?

The North America Car Rental Market is expected to grow at a CAGR of 7.60%, supported by rising tourism, digital adoption, and expanding airport rentals.

Which North America Car Rental Market segment held the largest share in 2024?

Economy cars held the largest share in the North America Car Rental Market in 2024 due to strong demand for affordable and fuel-efficient mobility options.

What are the primary factors fueling the growth of the North America Car Rental Market?

Growth in the North America Car Rental Market is driven by rising travel activity, digital platforms, strong airport networks, expanding EV fleets, and higher urban mobility needs.

Who are the leading companies in the North America Car Rental Market?

Key players in the North America Car Rental Market include Hertz, Enterprise Holdings, Avis Budget Group, Sixt SE, and Europcar Mobility Group.

About Author

Ganesh Chandwade

Senior Industry Consultant

Ganesh is a senior industry consultant specializing in heavy industries and advanced materials.

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