Luxury Sanitary Ware Market Analysis

Truth be told, sanitary ware ought not to be classified as a ‘luxury item’ per se, seeing as how it is but a basic necessity for every indoor residential, commercial or public space. But with the rise of disposable income in previously-problematic emerging economies such as those in India and China, standards of living have witnessed strong growth, offsetting the demand for luxury housewares in general and, of course, sanitary ware. Suffice it to say, people now possess more money and are more willing to spend it on making their bathrooms appear better.  

Global Luxury Sanitary Market is expected to register lucrative growth rate evolving from negative impact of COVID 19. The global valuation of Luxury Sanitary industry has been reached to over 2,418.39 million in 2020 which is expected to increase by over 50% in terms of annual revenue generation to reach over USD 4,172.06 million in 2027. While cumulative growth opportunity is pointed out to be around USD 25 billion between 2021 and 2027.

Interesting Facts about Luxury Sanitary Ware Industry

• Average time spend by a person in bathroom during his/her lifetime is whopping 92 days
• The oldest sanitary ware discovered dates back in 1500 BC
• Luxury Sanitary Wares are in great demand in Middle East
• Around USD 100 per capita is spend by millionaires on sanitary were every year
• Ceramic is most popular material for Luxury Sanitary Ware

Growth in Construction

The change has only been exacerbated by a boost in construction across the world. Accelerated demand in the residential, commercial and industrial segments have encouraged that sanitary ware manufacturers to pull up their socks and enhance production, so as to meet the burgeoning demand.

Another key factor that has benefitted stakeholders is increased awareness and acceptance of sound hygiene practices which, naturally, require proper sanitary ware.

The consumption of sanitary ware products is, as one would expect, higher in urban areas when compared to rural areas. Luxury sanitary ware is preferred by users due to its sturdiness, high resistance to environmental conditions and low maintenance overall. When it comes to luxury sanitary ware, studies find that there is an inclination amongst people to buy luxury residential bathroom fittings, especially items made of ceramic stone. Though these are usually relatively expensive, they last much longer due to the top-quality materials used to manufacture them. Additionally, they look better and so add plenty of aesthetic value to a bathroom.

Households to Dominate the Luxury Sanitary Ware

Households and commercial usage are two major application market for Luxury Sanitary Ware. Altogether, these factors are further propelling the growth of the global luxury sanitary market. The trend will continue in the residential sector, so long as real estate – influenced by technological advances, rapid urbanisation and changing lifestyles – across the major economies is thriving. Such is the case in India, China, Thailand and Indonesia, where real estate is booming.

Middle East Emerged as Most Attractive Regional Market

Middle East has been remained one of the most important destination for the luxury goods manufacturers. Huge inflow of Petro dollars in the regions has been resulted into upward trend in lifestyle and living standards in the region. This in turn resulted into growing demand for Luxury Sanitary Ware across the region. Saudi Arabia, UAE, Oman, Qatar, etc. are leading the demand for Luxury Sanitary Ware in the region. North America, however, shows signs of sustained growth in the commercial and industrial sectors, with proactive government programmes to make sanitary ware more affordable across the U.S. and Canada. While, Europe being the leading regional market for Luxury Sanitary Ware, expected to remain dominant in demand for Luxury Sanitary Ware over the forecast period. Asia Pacific on the other hand is gaining importance in global Luxury Sanitary Ware industry on the account of rising demand from China, Taiwan, Singapore, Japan, South Korea, Australia and India.

Sow Yet Steady Growth for Luxury Sanitary Ware

The luxury sanitary market is unique in that its demand is mostly stagnant and the same across the world. There are no cultural differences in how or how much people use the toilet, per se. That makes research and development much easier.

But that also means greater competition on a global scale. Major sanitary ware manufacturers like HSIL, Roca and Villeroy & Boch have been expanding their operations into different countries to enhance their market footprint. If not setting up a business from scratch in new territories, they are collaborating with existing sanitary businesses to boost production capacity and avoid the cost of having to set up manufacturing and distribution units there.

Growing Competition to Win the Luxury Sanitary Ware Market Space

Competition is tough, seeing as how the demand for sanitary ware will rarely ever come down. As such, there is greater pressure on luxury sanitary ware manufacturers to adopt environmentally-friendly practices, especially when procuring the raw materials needed for their products. Key players offering Luxury Sanitary Ware products include but not limited to HSIL, Roca, Villeroy & Boch, Queo Bathrooms, Artize, Grotto, Jado, Maison Valentina, Dornbracht, TOTO and VITRA.    

Frequently asked questions about global Luxury Sanitary Ware industry