Mobile TV Market By Type (Free To Air Services, Pay TV Services) - Growth, Future Prospects And Competitive Analysis 2017 - 2025

Mobile T.V. refers to the seamless streaming of videos over the Internet via free-to-air or pay-TV services. With increasing smartphone penetration coupled with the provision of faster Internet services across the world, a growing number of consumers have been opting to watch T.V. shows and videos on their smartphones and tablets. Consumers make use of either free-to-air services or pay-TV services in order to watch their desired content.

The free-to-air model enables consumers to watch video content on various portals without the need to pay any subscription fees. The providers of free-to-air services generate revenue through in-app advertisements during video streaming. However, these providers offer a limited variety of video content, thereby limiting the consumer's choice of free video. As a result, there has been higher adoption of paid T.V. services in most of the developed markets across the world.

With an increasing proportion of high-quality premium content, the pay T.V. services segment has witnessed significant growth in recent years. Moreover, factors such as the rise in disposable incomes and evolving consumer preferences toward video content have led to the growing popularity of paid T.V. services in most markets across the world.

Leading providers in the mobile T.V. market have been engaged in acquiring rights to exclusively stream various high-demand videos on their portals. Consumers can gain access to the latest videos on such portals either through a monthly subscription model or an a la carte model, depending on their preferences.

With the increased availability of video from around the world, combined with safe and secure payment options, the pay T.V. segment is expected to gain market share from 2017 to 2025.

The report titled "Global Mobile TV Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025" offers strategic insights into the global mobile T.V. market along with the market size and estimates for the duration of 2015–2025.

The said research study covers an in-depth analysis of multiple market segments based on service type and a cross-sectional study across different geographies and sub-geographies. The study covers the comparative analysis of different segments for the years 2016 and 2025.

The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities. In addition, the report covers a section providing qualitative and quantitative insights on smartphone and Internet penetration in major markets across the world.

In order to help strategic decision-makers, the report also includes competitive profiling of the leading providers in the mobile T.V. industry, market positioning, and key developments. Some of the major players profiled in the report are AT&T, MobiTV, Comcast, Charter Communications, SKY, Bell Canada, Verizon Communications, Bharti Airtel, Orange S.A., and Consolidated Communications.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the mobile T.V. industry
  • Market fuelers, market impediments, and their impact on market growth
  • in-depth competitive environment analysis
  • Trailing 2-year market size data (2015–2016)

Overall, the research study provides a holistic view of the global mobile T.V. market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

The global mobile T.V. market is segmented, based on type, into the following categories:

  • Free to Fly
  • Pay T.V.

In 2016, the pay T.V. services segment held the largest share of the overall mobile T.V. market in terms of revenue. Factors such as increased adoption of video-on-demand services and an increase in exclusive video content on numerous mobile T.V. portals have resulted in increased adoption of pay T.V. services in the majority of developed markets around the world. Furthermore, changing consumer lifestyles and a rise in disposable incomes have led to the growing popularity of paid T.V. services in recent years.

The free-to-air services segment has gained immense adoption from the new consumers of mobile T.V. services. With free access to mobile T.V., consumers can assess various mobile T.V. portals without additional costs. These services enable consumers to view a limited number of videos free of charge, thereby leading to higher adoption of overall mobile T.V. services. Furthermore, with the growing demand for new and premium content, a significant proportion of free-to-air users are expected to migrate to pay for T.V. services.

The global mobile T.V. market has been segmented on the basis of geographical regions, as per the following regions and countries:

  • North America
  • U.S.
  • rest of North America
  • Europe
  • U.K.
  • Germany
  • France
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Rest of Asia Pacific
  • Rest of the World (RoW)
  • Middle East and Africa (MEA)
  • Latin America

In terms of revenue and subscribers, Asia Pacific dominated the global mobile T.V. market in 2016. The segment contributed to more than one-third of the overall market across the world.

Factors such as the high consumer population in major countries such as China, India, and Japan, among others, have led to a high share of the region in the global market. With an increasing number of subscribers coupled with the introduction of new mobile T.V. platforms, the region is expected to grow significantly during the forecast period.

North America and Europe followed Asia Pacific in the overall mobile T.V. market in terms of revenue. Consumer sophistication and the availability of high-speed Internet connections in these regions have resulted in a strong consumer base for mobile T.V., particularly in countries such as the United States, Canada, Germany, France, and the United Kingdom.

With continued adoption, the mobile T.V. markets in these regions are expected to witness sustainable growth in the following years.

Frequently Asked Question:

The market for Mobile TV Market is expected to reach USD$ XX in 2025.

The Mobile TV Market is expected to see significant CAGR growth over the coming years, at XX% .

The report is forecasted from 2017 -2025.

The base year of this report is 2016.

AT&T, MobiTV, Comcast, Charter Communications, SKY, Bell Canada, Verizon Communications, Bharti Airtel, Orange S.A. are some of the major players in the global market.

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Published Date:  May 2017
Category:  Technology & Media
Report ID:   58455
Report Format:   PDF
Pages:   120
Rating:    4.7 (70)
Delivery Time: 24 Hours to 48 Hours   
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