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Mobile TV Market

Mobile TV Market By Type (Free To Air Services, Pay TV Services) – Growth, Future Prospects And Competitive Analysis 2017 – 2025
Report Book

Published Date: May 2017
Category: Technology & Media
Report ID: 58455
Report Format: PDF
No of Pages: 190

Rating: Credence Reports

Market Insights

Mobile T.V. refers to the seamless streaming of videos over the Internet via free-to-air or pay-TV services. With increasing smartphone penetration coupled with the provision of faster Internet services across the world, a growing number of consumers have been opting to watch T.V. shows and videos on their smartphones and tablets. Consumers make use of either free-to-air services or pay-TV services in order to watch their desired content.

The free-to-air model enables consumers to watch video content on various portals without the need to pay any subscription fees. The providers of free-to-air services generate revenue through in-app advertisements during video streaming. However, these providers offer a limited variety of video content, thereby limiting the consumer’s choice of free video. As a result, there has been higher adoption of paid T.V. services in most of the developed markets across the world.

With an increasing proportion of high-quality premium content, the pay T.V. services segment has witnessed significant growth in recent years. Moreover, factors such as the rise in disposable incomes and evolving consumer preferences toward video content have led to the growing popularity of paid T.V. services in most markets across the world.

Leading providers in the mobile T.V. market have been engaged in acquiring rights to exclusively stream various high-demand videos on their portals. Consumers can gain access to the latest videos on such portals either through a monthly subscription model or an a la carte model, depending on their preferences.

With the increased availability of video from around the world, combined with safe and secure payment options, the pay T.V. segment is expected to gain market share from 2017 to 2025.

The report titled “Global Mobile TV Market: Growth, Future Prospects, and Competitive Analysis, 2017–2025” offers strategic insights into the global mobile T.V. market along with the market size and estimates for the duration of 2015–2025.

The said research study covers an in-depth analysis of multiple market segments based on service type and a cross-sectional study across different geographies and sub-geographies. The study covers the comparative analysis of different segments for the years 2016 and 2025.

The report also provides a prolific view of market dynamics, such as market drivers, restraints, and opportunities. In addition, the report covers a section providing qualitative and quantitative insights on smartphone and Internet penetration in major markets across the world.

In order to help strategic decision-makers, the report also includes competitive profiling of the leading providers in the mobile T.V. industry, market positioning, and key developments. Some of the major players profiled in the report are AT&T, MobiTV, Comcast, Charter Communications, SKY, Bell Canada, Verizon Communications, Bharti Airtel, Orange S.A., and Consolidated Communications.

Other in-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the mobile T.V. industry
  • Market fuelers, market impediments, and their impact on market growth
  • in-depth competitive environment analysis
  • Trailing 2-year market size data (2015–2016)

Overall, the research study provides a holistic view of the global mobile T.V. market, offering market size and estimates for the period from 2017 to 2025, keeping in mind the above-mentioned factors.

The global mobile T.V. market is segmented, based on type, into the following categories:

  • Free to Fly
  • Pay T.V.

In 2016, the pay T.V. services segment held the largest share of the overall mobile T.V. market in terms of revenue. Factors such as increased adoption of video-on-demand services and an increase in exclusive video content on numerous mobile T.V. portals have resulted in increased adoption of pay T.V. services in the majority of developed markets around the world. Furthermore, changing consumer lifestyles and a rise in disposable incomes have led to the growing popularity of paid T.V. services in recent years.

The free-to-air services segment has gained immense adoption from the new consumers of mobile T.V. services. With free access to mobile T.V., consumers can assess various mobile T.V. portals without additional costs. These services enable consumers to view a limited number of videos free of charge, thereby leading to higher adoption of overall mobile T.V. services. Furthermore, with the growing demand for new and premium content, a significant proportion of free-to-air users are expected to migrate to pay for T.V. services.

The global mobile T.V. market has been segmented on the basis of geographical regions, as per the following regions and countries:

  • North America
    • US
    • Canada
  • Europe
    • Germany
    • France
    • UK.
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-east Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East and Africa

In terms of revenue and subscribers, Asia Pacific dominated the global mobile T.V. market in 2016. The segment contributed to more than one-third of the overall market across the world.

Factors such as the high consumer population in major countries such as China, India, and Japan, among others, have led to a high share of the region in the global market. With an increasing number of subscribers coupled with the introduction of new mobile T.V. platforms, the region is expected to grow significantly during the forecast period.

North America and Europe followed Asia Pacific in the overall mobile T.V. market in terms of revenue. Consumer sophistication and the availability of high-speed Internet connections in these regions have resulted in a strong consumer base for mobile T.V., particularly in countries such as the United States, Canada, Germany, France, and the United Kingdom.

With continued adoption, the mobile T.V. markets in these regions are expected to witness sustainable growth in the following years.

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Mobile TV Market
2.2 Global Mobile TV Market, By Type
2.3 Global Mobile TV Market, By Geography

Chapter 3 Market Dynamics
3.1 Product Insights and Market Overview
3.1.1 Global Mobile TV Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
3.2 Key Market Trends and Future Outlook
3.3 Market Drivers
3.4 Market Growth Inhibitors
3.4.1 Impact Analysis of Drivers and Restraints
3.5 Attractive Investment Proposition
3.6 Competitive Analysis
3.6.1 Market Positioning of Key Vendors
3.6.2 Key Strategies adopted by the Leading Players

Chapter 4 Global Mobile TV Market Analysis, by Type
4.1 Market Analysis
4.2 Free to Air Services
4.3 Pay TV Services

Chapter 5 North America Mobile TV Market Analysis
5.1 Overview
5.2 North America Mobile TV Market Analysis, By Type, 2015 – 2025
5.2.1 Market Analysis
5.3 North America Mobile TV Market Analysis, By Region, 2015 – 2025
5.3.1 U.S.
5.3.2 Rest of North America

Chapter 6 Europe Mobile TV Market Analysis
6.1 Overview
6.2 Europe Mobile TV Market Analysis, By Type, 2015 – 2025
6.2.1 Market Analysis
6.3 Europe Mobile TV Market Analysis, By Region, 2015 – 2025
6.3.1 U.K.
6.3.2 Germany
6.3.3 France
6.3.4 Rest of Europe

Chapter 7 Asia Pacific Mobile TV Market Analysis
7.1 Overview
7.2 Asia Pacific Mobile TV Market Analysis, By Type, 2015 – 2025
7.2.1 Market Analysis
7.3 Asia Pacific Mobile TV Market Analysis, By Region, 2015 – 2025
7.3.1 China
7.3.2 Japan
7.3.3 South Korea
7.3.4 India
7.3.5 Rest of Asia Pacific

Chapter 8 Rest of the World (RoW) Mobile TV Market Analysis
8.1 Overview
8.2 RoW Mobile TV Market Analysis, By Type, 2015 – 2025
8.2.1 Market Analysis
8.3 RoW Mobile TV Market Analysis, By Region, 2015 – 2025
8.3.1 Middle East & Africa (MEA)
8.3.2 Latin America

Chapter 9 Company Profiles
9.1 AT&T
9.2 MobiTV
9.3 Comcast
9.4 Charter Communication
9.5 SKY
9.6 Bell Canada
9.7 Verizon Communication
9.8 Bharti Airtel
9.9 Orange S.A.
9.10 Consolidated Communications

List of Figures

FIG. 1 Global Mobile TV: Market Segmentation
FIG. 2 Global Mobile TV Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global Mobile TV Market, By Type, 2016 (US$ Mn)
FIG. 5 Global Mobile TV Market, By Geography, 2016 (US$ Mn)
FIG. 6 Global Mobile TV Market Revenue and Growth, 2015 – 2025, (US$ Mn) (Y-o-Y %)
FIG. 7 Attractive Investment Proposition
FIG. 8 Market Positioning of Key Mobile TV Vendors, 2016
FIG. 9 Global Mobile TV Market Revenue Contribution, By Type, 2016 & 2025 (Value %)
FIG. 10 Global Mobile TV Market Revenue from Free to Air Services, 2015 – 2025, (US$ Mn)
FIG. 11 Global Mobile TV Market Revenue from Pay TV Services, 2015 – 2025, (US$ Mn)
FIG. 12 North America Mobile TV Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 13 Europe Mobile TV Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 14 Asia Pacific Mobile TV Market Revenue, 2015 – 2025, (US$ Mn)
FIG. 15 RoW Mobile TV Market Revenue, 2015 – 2025, (US$ Mn)

List of Tables

TABLE 1 Market Snapshot: Global Mobile TV Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America Mobile TV Market Revenue, By Type, 2015 – 2025 (US$ Mn)
TABLE 5 Europe Mobile TV Market Revenue, By Type, 2015 – 2025 (US$ Mn)
TABLE 6 Asia Pacific Mobile TV Market Revenue, By Type, 2015 – 2025 (US$ Mn)
TABLE 7 RoW Mobile TV Market Revenue, By Type, 2015 – 2025 (US$ Mn)
TABLE 8 AT&T: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 9 MobiTV: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 10 Comcast: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 11 Charter Communication: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 12 SKY: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 13 Bell Canada: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 14 Verizon Communication: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 15 Bharti Airtel: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 16 Orange S.A.: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)
TABLE 17 Consolidated Communications: Company Snapshot (Company Details, Geographical Presence, Product Portfolio, Key Applications Served, Recent Developments)

Frequently Asked Question:

What is the size of Mobile TV Market?

The market for Mobile TV Market is expected to reach USD$ XX in 2025.

What is the Mobile TV Market CAGR?

The Mobile TV Market is expected to see significant CAGR growth over the coming years, at XX% .

What is the Forecast period considered for Mobile TV Market?

The report is forecasted from 2017 -2025.

What is the base year considered for Mobile TV Market?

The base year of this report is 2016.

Who are the major players in this market?

AT&T, MobiTV, Comcast, Charter Communications, SKY, Bell Canada, Verizon Communications, Bharti Airtel, Orange S.A. are some of the major players in the global market.

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