Home / Consumer Goods / Candles Market By Type (Pillar Candles, Floating Candles, Votive Candles, Tapers, Filled Candles, Tealight Candles, Gel Candles, Specialty Candles, Liquid Candles), By Distribution Channels (Specialty Or Gift Shops, Department Or Home Decor Stores, Mass Merchandise Retailers, Direct Sales, Internet), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Growth, Future Prospects And Competitive Analysis 2015 – 2025

Candles Market By Type (Pillar Candles, Floating Candles, Votive Candles, Tapers, Filled Candles, Tealight Candles, Gel Candles, Specialty Candles, Liquid Candles), By Distribution Channels (Specialty Or Gift Shops, Department Or Home Decor Stores, Mass Merchandise Retailers, Direct Sales, Internet), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa) - Growth, Future Prospects And Competitive Analysis 2015 – 2025

Published: Jun 2017 | Report Code: 58485-06-17

Candle manufacturing is a multibillion dollar industry worldwide. During the holiday season, more than, one-third of candle sales take place. Candles come in all sorts of shapes, sizes, colors and scents. It has been observed that end users tend to use candles once a week. Fragrance, color and price are widely considered among the most important factors when buying candles. Mass merchandise retailers and department or home decor stores are most common locations where people tend to buy candles.

On the basis of types, the global candles market is segmented into pillar candles, floating candles, votive candles, taper candles, filled candles, tealight candles, gel candles, specialty candles, liquid candles and others. In 2016, votive candles accounted for the largest share of the global candles market. It accounted for 22.2% revenue share in the global candles market, followed by pillar candles and tapers with 17.2% and 11.9% market share respectively. Votive candles are also known as prayer candles and are the most common candle type used across all settings. These candles are often viewed to be eco-friendly as they do not emit harmful gases like conventional synthetic products.

On the basis of distribution channel, the global candles market is segmented into specialty or gift shops, department or home decor stores, mass merchandise retailers (discount stores, drug store chains, etc.), direct sales, internet and others (small scale retailers). In 2016, mass merchandise retailers accounted for the largest share of the global candles market. It accounted for 40% revenue share in the global candles market, followed by department or home decor stores and specialty or gift shops.

In 2016, North America was observed as the largest market followed by Europe both these region are projected to maintain their market position over the coming six years. Candle sales is fueled by rise in consumer interest in aromatherapy and increased demand for home fragrance products.  

 Candles Market

The report titled “Global Candles Market - Growth, Future Prospects, and Competitive Analysis, 2017 – 2025” offers strategic insights into the global candles market along with the market size and estimates for the duration 2015 to 2025. The said research study covers in-depth analysis of multiple market segments based on type, distribution channel and cross-sectional study across different geographies. The report provides a prolific view on market dynamics such as market drivers, restraints and opportunities.

In-depth analysis provided in the report includes:

  • Current and future market trends to justify the forthcoming attractive markets within the candles industry
  • Market fuelers, market impediments, and their impact on the market growth
  • In-depth competitive environment analysis
  • Trailing 2-Year market size data (2015 – 2016)
  • SRC (Segment-Region-Country) Analysis

Overall, the research study provides a holistic view of the global candles market, offering market size and estimates for the period from 2015 to 2025, keeping in mind the above mentioned factors.

Chapter 1 Preface
1.1 Report Description
1.1.1 Study Purpose
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II – Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions

Chapter 2 Executive Summary
2.1 Market Snapshot: Global Candles Market
2.2 Global Candles Market, by Type
2.2.1 Global Candles Market Revenue, by Type, 2016 (US$ Mn)
2.3 Global Candles Market, by Distribution Channel
2.3.1 Global Candles Market Revenue, by Distribution Channel, 2016 (US$ Mn)
2.4 Global Candles Market, by Region
2.4.1 Global Candles Market Revenue, by Region, 2016 (US$ Mn)

Chapter 3 Global Candles Market Dynamics
3.1 Overview
3.2 Market Trends
3.3 Market Dynamics
3.3.1 Market Drivers
3.3.1.1 Increasing Consumption of Candles Per Head
3.3.1.2 Shift In Shopping Trends
3.3.2 Market Challenges
3.3.2.1 Growing Low-Priced Imports
3.3.2.2 Uncertain Base Material Supply
3.3.3 Market Opportunity
3.3.3.1 Change in Buyer’s Behavior from Functional to Emotional
3.4 Attractive Investment Proposition, by Type 2016

Chapter 4 Global Candles Market Analysis, by Type
4.1 Overview
4.1.1 Global Candles Market, by Type, 2015 – 2025 (US$ Mn)
4.2 Pillar Candles
4.3 Floating Candles
4.4 Votive Candles
4.5 Tapers
4.6 Filled Candles
4.7 Tealight Candles
4.8 Gel Candles
4.9 Specialty Candles
4.10 Liquid Candles
4.11 Others

Chapter 5 Global Candles Market Analysis, by Distribution Channels
5.1 Overview
5.1.1 Global Candles Market Revenue by Distribution Channels, 2015-2025 (US$ Mn)
5.2 Specialty or Gift Shops
5.2.1 Global Candles Market, by Specialty or Gift Shops Distribution Channel, 2015 – 2025 (US$ Mn)
5.3 Department or Home Decor Stores
5.3.1 Global Candles Market, by Department or Home Decor Stores Distribution Channel, 2015 – 2025 (US$ Mn)
5.4 Mass Merchandise Retailers
5.4.1 Global Candles Market, by Mass Merchandise Retailers Distribution Channel, 2015 – 2025 (US$ Mn)
5.5 Direct Sales
5.5.1 Global Candles Market, by Direct Sales Distribution Channel, 2015 – 2025 (US$ Mn)
5.6 Internet
5.6.1 Global Candles Market, by Internet Distribution Channel, 2015 – 2025 (US$ Mn)
5.7 Others (Unorganised Retail)
5.7.1 Global Candles Market, by Other Distribution Channels, 2015 – 2025 (US$ Mn)

Chapter 6 Global Candles Market, By Region
6.1 Overview
6.2 North America
6.2.1 North America Candles Market, by Type, 2015 – 2025 (US$ Mn)
6.2.2 North America Candles Market, by Distribution Channel, 2015 – 2025 (US$ Mn)
6.2.3 North America Candles Market, by Country, 2015 – 2025 (US$ Mn)
6.3 Europe
6.3.1 Europe Candles Market, by Type, 2015 – 2025 (US$ Mn)
6.3.2 Europe Candles Market, by Distribution Channel, 2015 – 2025 (US$ Mn)
6.3.3 Europe Candles Market, by Country, 2015 – 2025 (US$ Mn)
6.4 Asia Pacific
6.4.1 Asia Pacific Candles Market, by Type, 2015 – 2025 (US$ Mn)
6.4.2 Asia Pacific Candles Market, by Distribution Channel, 2015 – 2025 (US$ Mn)
6.4.3 Asia Pacific Candles Market, by Country, 2015 – 2025 (US$ Mn)
6.5 Latin America
6.5.1 Latin America Candles Market, by Type, 2015 – 2025 (US$ Mn)
6.5.2 Latin America Candles Market, by Distribution Channel, 2015 – 2025 (US$ Mn)
6.5.3 Latin America Candles Market, by Country, 2015 – 2025 (US$ Mn)
6.6 Middle East & Africa (MEA)
6.6.1 MEA Candles Market, by Type, 2015 – 2025 (US$ Mn)
6.6.2 MEA Candles Market, by Distribution Channel, 2015 – 2025 (US$ Mn)
6.6.3 MEA Candles Market, by Country, 2015 – 2025 (US$ Mn)

Chapter 7 Company Profiles
7.1 KORONA Candles S.A.
7.1.1 Business Description
7.1.2 Financial Health and Budget Allocation
7.1.3 Product Portfolio
7.1.4 News Coverage
7.2 The Yankee Candle Company, Inc.
7.2.1 Business Description
7.2.2 Financial Health and Budget Allocation
7.2.3 Product Portfolio
7.2.4 News Coverage
7.3 VILA HERMANOS CERERÍA SA
7.3.1 Business Description
7.3.2 Financial Health and Budget Allocation
7.3.3 Product Portfolio
7.3.4 News Coverage
7.4 Suomen Kerta Oy.
7.4.1 Business Description
7.4.2 Financial Health and Budget Allocation
7.4.3 Product Portfolio
7.4.4 News Coverage
7.5 Balthasar + Co. AG
7.5.1 Business Description
7.5.2 Financial Health and Budget Allocation
7.5.3 Product Portfolio
7.5.4 News Coverage
7.6 Cereria Pernici Srl
7.6.1 Business Description
7.6.2 Financial Health and Budget Allocation
7.6.3 Product Portfolio
7.6.4 News Coverage
7.7 Delsbo Candles AB
7.7.1 Business Description
7.7.2 Financial Health and Budget Allocation
7.7.3 Product Portfolio
7.7.4 News Coverage
7.8 Gies Kerzen GmbH
7.8.1 Business Description
7.8.2 Financial Health and Budget Allocation
7.8.3 Product Portfolio
7.8.4 News Coverage
7.9 GALA-Kerzen GmbH
7.9.1 Business Description
7.9.2 Financial Health and Budget Allocation
7.9.3 Product Portfolio
7.9.4 News Coverage
7.10 Bolsius International BV
7.10.1 Business Description
7.10.2 Financial Health and Budget Allocation
7.10.3 Product Portfolio
7.10.4 News Coverage
7.11 SC Johnson & Son, Inc.
7.11.1 Business Description
7.11.2 Financial Health and Budget Allocation
7.11.3 Product Portfolio
7.11.4 News Coverage

List Of Table : 

TABLE 1 Market Snapshot: Global Candles Market
TABLE 2 Consumption of Candles Per Head
TABLE 3 North America Candles Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 4 North America Candles Market Revenue by Distribution Channels, 2015-2025 (US$ Mn)
TABLE 5 North America Candles Market, by Country, 2015 – 2025 (USD Mn)
TABLE 6 Europe Candles Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 7 Europe Candles Market Revenue by Distribution Channels, 2015-2025 (US$ Mn)
TABLE 8 Europe Candles Market, by Country, 2015 – 2025 (USD Mn)
TABLE 9 Asia Pacific Candles Market, by Type, 2015 – 2025 (US$ Mn)
TABLE10 Asia Pacific Candles Market Revenue by Distribution Channels, 2015-2025 (US$ Mn)
TABLE 11 Asia Pacific Candles Market, by Country, 2015 – 2025 (USD Mn)
TABLE 12 Latin America Candles Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 13 Latin America Candles Market Revenue by Distribution Channels, 2015-2025 (US$ Mn)
TABLE 14 Latin America Candles Market, by Country, 2015 – 2025 (USD Mn)
TABLE 15 Middle East & Africa (MEA) Candles Market, by Type, 2015 – 2025 (US$ Mn)
TABLE 16 Middle East & Africa (MEA) Candles Market Revenue by Distribution Channels, 2015-2025 (US$ Mn)
TABLE 17 Middle East & Africa (MEA) Candles Market, by Country, 2015 – 2025 (USD Mn) 

List Of Figures : 

FIG. 1 Global Candles Market: Research Methodology
FIG. 2 Global Candles Market Revenue, by Type, 2016 (US$ Mn)
FIG. 3 Global Candles Market Revenue, by Distribution Channel, 2016 (US$ Mn)
FIG. 4 Global Candles Market Revenue, by Region, 2016 (US$ Mn)
FIG. 5 Attractive Investment Proposition, By Type
FIG. 6 Global Pillar Candles Market (US$ Mn), 2015 - 2025
FIG. 7 Global Floating Candles Market (US$ Mn), 2015 - 2025
FIG. 8 Global Votive Candles Market (US$ Mn), 2015 - 2025
FIG. 9 Global Taper Candles Market (US$ Mn), 2015 - 2025
FIG. 10 Global Filled Candles Market (US$ Mn), 2015 - 2025
FIG. 11 Global Tealight Candles Market (US$ Mn), 2015 - 2025
FIG. 12 Global Gel Candles Market (US$ Mn), 2015 - 2025
FIG. 13 Global Specialty Candles Market (US$ Mn), 2015 - 2025
FIG. 14 Global Liquid Candles Market (US$ Mn), 2015 - 2025
FIG. 15 Global Other Candles Market (US$ Mn), 2015 - 2025
FIG. 16 Global Candles Market, by Specialty or Gift Shops Distribution Channel, 2015 – 2025 (US$ Mn)
FIG. 17 Global Candles Market, by Department or Home Decor Stores Distribution Channel, 2015 – 2025 (US$ Mn)
FIG. 18 Global Candles Market, by Mass Merchandise Retailers Distribution Channel, 2015 – 2025 (US$ Mn)
FIG. 19 Global Candles Market, by Direct Sales Distribution Channel, 2015 – 2025 (US$ Mn)
FIG. 20 Global Candles Market, by Internet Distribution Channel, 2015 – 2025 (US$ Mn)
FIG. 21 Global Candles Market, by Other Distribution Channels, 2015 – 2025 (US$ Mn)

 

For the purpose of this study, the global candles market by type is categorized into:

  • Pillar Candles
  • Floating Candles
  • Votive Candles
  • Tapers
  • Filled Candles
  • Tealight Candles
  • Gel Candles
  • Specialty Candles
  • Liquid Candles
  • Other

On the basis of type, the candles market is segmented into pillar candles, floating candles, votive candles, tappers, filled candles, tealight candles, gel candles, specialty candles and liquid candles. Of the considered candle types, votive and pillar candles are the most popular forms. Scent, color, shape and cost are the key factors that determine the demand for various candle types across geographies. The demand for scented candles in all forms is the highest than the unscented types. Additionally, over 70% of candle purchases are made by women. Being a focal point of home décor, the demand for specialty candles, gel candles and similar products is gaining momentum.

Candles Market

Candle gifting is becoming a vogue trend, leading to rise in demand for specialty candles. Product innovation, safety and ease of use has led to emergence of liquid candles as a major product type in the global candles market. Of all the considered types, votive candles holds the largest market share in 2016. Tealight candles segment is anticipated to record the highest CAGR during the forecast period of 2017 to 2025.

For the purpose of this study, the global candles market by distribution channel is categorized into:

  • Specialty or Gift Shops
  • Department or Home Decor Stores
  • Mass Merchandise Retailers
  • Direct sales
  • Internet
  • Others (Unorganized sales)

In the consumer goods industry, retail shelf space and product availability plays a very vital role in creating demand for the product. Distribution is a key success factor in the current candles industry. Rising competition and comparatively moderate growth rate of the candles market has compelled companies to focus on increasing product penetration. Supermarkets, drugstores, mass merchandisers, discount stores etc. play an important role in the distribution of candles. Rising consumer demands for organic scented candles, specialty candles, and liquid candles among others is driving the shift from niche distribution channels to mainstream mass retailers. Mass merchandisers such as Wal-Mart are introducing scented candles products. Moreover, supermarkets are also expanding their product range. This has resulted in a sharp increase in sales of candles.

Candles Market

In 2016, mass merchandise retailers dominated the market in terms of revenue contribution followed by department or home decor stores, and both the channels are projected to remain dominant over the next six years. Some companies such as Yankee Candles, and VILA HERMANOS CERERÍA SA etc. have established their own concept stores for direct sale of their products. This channel accounted for 11.53% of the global market share in 2016.

The global candles market can be categorized on the basis of regions as:

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • U.K.
    • Spain
    • Italy
    • Netherlands
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of LATAM
  • Middle East & Africa
    • GCC
    • Rest of MEA

In 2016, North America and Europe together accounted for more than 60.00% share of the global candles market.  In both these regions, candles are consider as decorative accessories rather than purely functional items. The U.S. is the largest regional market for candles. Every year, in the U.S. approximately, more one billion pounds of wax are used in producing the candles. The sale of candles is fueled by growing consumer interest in aromatherapy and rise in demand for home fragrance products. The candles market in Europe is an interesting market, in which imports and consumption are increasing continuously, providing immense opportunities to exporters from developing countries.

Candles Market

Asia Pacific will witness swift revenue growth over the forecast period of 2017 to 2025, as a result of changing lifestyle, availability of the product, and rise in consumption of decorative items. India, China, Australia and Japan are the most attractive market for candles and provide immense market potential. Availability of variety of scented and colored candles along with rise in disposable income is the major factor driving the market growth in these countries. 

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