Mobile Applications Market By Store Type (Apple App Store, Google Play Store, Others), By Applications (Games, Social Media, Music, Entertainment, Navigation, e-Commerce, News, others), By Device (Smartphones, Tablets, Smart TV’s, Others) – Growth, Future Prospects and Competitive Analysis, 2019 - 2027

"Rising Internet Penetration to Boost the Mobile Applications Market"

The mobile applications market worldwide is expected to grow with a CAGR of 15.60% during the forecast period from 2019 to 2027, starting from US$ 109.67 Bn in 2018. Mobile applications are an integral component of smart phones and other smart devices such as tablets, smart TV’s etc. Further, there are more than 5.0 Bn mobile users in the world, with global internet penetration at 57%. Introduction of 4G and other content delivery technologies such as live streaming media, downloadable objects etc., is expected to continue boosting the market. However, high security concerns over customer’s data hinder the mobile applications market. Furthermore, with growing penetration of social media, games and other entertainment applications, the mobile applications market is expected to register continued growth over the forecast period.

Market Synopsis

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"Google Play Store to Continue as the Market Leader"

Google play store segment holds the highest market share in the mobile applications industry followed by Apple app store. In 2018, Google play store has more than 39% of the market revenue followed by Apple app store with more than 37%. As there are more number of Android smartphones compared with any other operating systems, Google play store remains the preferred destination for app downloads. Further, Google play store provides access to a wide range of tools and libraries, which can be used to develop applications. Due to various benefits such as less app cost, high app compatibility and more number of apps than Apple app store is driving the growth of Google play store segment.

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"Asia Pacific to Emerge as the Market Leader in the Forecast Period"

In 2018, North America led the market followed by Asia Pacific. Due to rise in internet penetration in Asia Pacific, we are expecting a boom in the mobile applications market in Asia Pacific. As emerging economies such as China and India are the largest producer and consumers of cost-effective smartphones. Additionally, growing disposable income & rising internet penetration coupled with government initiatives such as ‘Digital India’ is giving boom to the market in the country. On account of these factors, we are expecting tremendous growth in the region.

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Major market players emphasize on introducing new products and mergers & acquisitions. For example, in 2015, Axway acquired Appcelerator to increase their product portfolio. Some of the prominent players operating in the mobile applications market include IBM Corporation, Apple, Inc., BlackBerry Ltd., LeewayHertz Technologies Private limited, Burgan National Information Systems Co., Alphabet Inc. (Google), Microsoft Corporation,  Fueled, Adept Business Solutions, Verbat Technologies, BlackBerry Ltd., Willow Tree, Inc, Intellectsoft, Appster , Gameloft SE , Konstant Infosolutions, Adobe Systems, Inc., Appcelerator , Kony Inc, OutSystems, Inc , Verivo Software Inc., Ubisoft Entertainment SA, EA Sports and others.

Historical & Forecast Period

This research report presents the analysis of each segment from 2017 to 2027 considering 2018 as the base year for the research. Compounded Annual Growth Rate (CAGR) for each respective segments calculated for the forecast period from 2019 to 2027. 

Report Scope by Segments

The mobile applications market report provides market size and estimates based on market dynamics and key trends observed in the industry. The report provides a holistic view of global mobile applications market based on store type, applications, device and geography. Key segments covered in the report are as follows:  

Key questions answered in this report

• What was the market size of mobile applications in 2018 and forecast up to 2027?
• Which is the largest regional market for mobile applications?
• What are the major trends followed in overall mobile applications across different regions?
• What are the key market trends and high-growth opportunities observed in the mobile applications market?
• What are the drivers of the mobile applications market?
• Who are the key mobile applications companies leading the market?
• What are the key strategies adopted by the leading mobile applications companies in market? 

Unique data points of this report

• Statistics on smartphones sales worldwide
• Recent trends across different regions in terms of adoption of mobile applications
• Notable developments going on in the mobile applications industry
• Attractive investment proposition for mobile applications segment as well as geography
• Comparative scenario for all the segments for years 2018 (actual) and 2027 (forecast)

Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Market Segmentation
1.4 Research Methodology
1.4.1 Phase I – Secondary Research
1.4.2 Phase II – Primary Research
1.4.3 Phase III – Expert Panel Review
1.4.4 Assumptions
1.4.5 Approach Adopted

Chapter 2 Executive Summary
2.1 Market Snapshot: Global MA Market
2.2 Global MA Market, By Store Type, 2018 (US$ Mn)
2.3 Global MA Market, By Application Category Type, 2018 (US$ Mn)
2.4 Global MA Market, By Device, 2018 (US$ Mn)
2.5 Global MA Market, By Geography, 2018 (US$ Mn)

Chapter 3 Market Dynamics
3.1 Introduction
3.1.1 Global MA Market Value, 2017 – 2027, (US$ Mn)
3.2 Market Drivers
3.3 Market Growth Inhibitors
3.3.1 Impact Analysis of Drivers and Restraints
3.4 Key Market Trends
3.5 Attractive Investment Proposition, by Geography, 2018
3.6 Competitive Analysis
3.6.1 Market Positioning of Key MA Vendors, 2018
3.6.2 Key Strategies Adopted by the Leading Players

Chapter 4 Global Mobile Applications (MA) Market Analysis, by Store Type, 2017 – 2027 (US$ Mn)
4.1 Overview
4.2 Apple App Store
4.3 Google Play Store
4.4 Others

Chapter 5 Global Mobile Applications (MA) Market Analysis, by Application Category Type, 2017 – 2027 (US$ Mn)
5.1 Overview
5.2 Games
5.3 Social Media
5.4 Music
5.5 Entertainment
5.6 Navigation
5.7 e-Commerce
5.8 News
5.9 Others

Chapter 6 Global Mobile Applications (MA) Market Analysis, by Device, 2017 – 2027 (US$ Mn)
6.1 Overview
6.2 Smartphones
6.3 Tablets
6.4 Smart Tv’s
6.5 Others

Chapter 7 North America Mobile Applications (MA) Market Analysis, 2017 – 2027 (US$ Mn)
7.1 Overview
7.2 North America MA Market Analysis, By Store Type, 2017 – 2027
7.2.1 Market Analysis
7.3 North America MA Market Analysis, By Application Category Type, 2017 – 2027
7.3.1 Market Analysis
7.4 North America MA Market Analysis, By Device, 2017 – 2027
7.4.1 Market Analysis
7.5 North America MA Market Analysis, By Region/Country, 2017 – 2027
7.5.1 U.S.
7.5.1.1 U.S. MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
7.5.1.2 U.S. MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
7.5.1.3 U.S. MA Market Value, By Device, 2017 – 2027 (US$ Mn)
7.5.2 Rest of North America
7.5.2.1 Rest Of North America MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
7.5.2.2 Rest Of North America MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
7.5.2.3 Rest Of North America MA Market Value, By Device, 2017 – 2027 (US$ Mn)

Chapter 8 Europe Mobile Applications (MA) Market Analysis, 2017 – 2027 (US$ Mn)
8.1 Overview
8.2 Europe MA Market Analysis, By Store Type, 2017 – 2027
8.2.1 Market Analysis
8.3 Europe MA Market Analysis, By Application Category Type, 2017 – 2027
8.3.1 Market Analysis
8.4 Europe MA Market Analysis, By Device, 2017 – 2027
8.4.1 Market Analysis
8.5 Europe MA Market Analysis, By Region/Country, 2017 – 2027
8.5.1 U.K
8.5.1.1 U.K. MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
8.5.1.2 U.K. MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
8.5.1.3 U.K. MA Market Value, By Device, 2017 – 2027 (US$ Mn)
8.5.2 Germany
8.5.2.1 Germany MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
8.5.2.2 Germany MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
8.5.2.3 Germany MA Market Value, By Device, 2017 – 2027 (US$ Mn)
8.5.3 France
8.5.3.1 France MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
8.5.3.2 France MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
8.5.3.3 France MA Market Value, By Device, 2017 – 2027 (US$ Mn)
8.5.4 Rest of Europe
8.5.4.1 Rest Of Europe MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
8.5.4.2 Rest Of Europe MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
8.5.4.3 Rest Of Europe MA Market Value, By Device, 2017 – 2027 (US$ Mn)

Chapter 9 Asia Pacific Mobile Applications (MA) Market Analysis, 2017 – 2027 (US$ Mn)
9.1 Overview
9.2 Asia Pacific MA Market Analysis, By Store Type, 2017 – 2027
9.2.1 Market Analysis
9.3 Asia Pacific MA Market Analysis, By Application Category Type, 2017 – 2027
9.3.1 Market Analysis
9.4 Asia Pacific MA Market Analysis, By Device, 2017 – 2027
9.4.1 Market Analysis
9.5 Asia Pacific MA Market Analysis, By Region/Country, 2017 – 2027
9.5.1 China
9.5.1.1 China MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
9.5.1.2 China MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
9.5.1.3 China MA Market Value, By Device, 2017 – 2027 (US$ Mn)
9.5.2 Japan
9.5.2.1 Japan MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
9.5.2.2 Japan MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
9.5.2.3 Japan MA Market Value, By Device, 2017 – 2027 (US$ Mn)
9.5.3 India
9.5.3.1 India MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
9.5.3.2 India MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
9.5.3.3 India MA Market Value, By Device, 2017 – 2027 (US$ Mn)
9.5.4 Rest of Asia Pacific
9.5.4.1 Rest Of Asia Pacific MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
9.5.4.2 Rest Of Asia Pacific MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
9.5.4.3 Rest Of Asia Pacific MA Market Value, By Device, 2017 – 2027 (US$ Mn)

Chapter 10 Rest of the World (RoW) Mobile Applications (MA) Market Analysis, 2017 – 2027 (US$ Mn)
10.1 Overview
10.2 RoW MA Market Analysis, By Store Type, 2017 – 2027
10.2.1 Market Analysis
10.3 RoW MA Market Analysis, By Application Category Type, 2017 – 2027
10.3.1 Market Analysis
10.4 RoW MA Market Analysis, By Device, 2017 – 2027
10.4.1 Market Analysis
10.5 RoW MA Market Analysis, By Region/Country, 2017 – 2027
10.5.1 Middle East & Africa(MEA)
10.5.1.1 MEA MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
10.5.1.2 MEA MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
10.5.1.3 MEA MA Market Value, By Device, 2017 – 2027 (US$ Mn)
10.5.2 Latin America
10.5.2.1 Latin America MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
10.5.2.2 Latin America MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
10.5.2.3 Latin America MA Market Value, By Device, 2017 – 2027 (US$ Mn)

Chapter 11 Company Profiles
11.1 IBM Corporation
11.2 Apple, Inc.,
11.3 BlackBerry Ltd.
11.4 LeewayHertz Technologies Private limited
11.5 Burgan National Information Systems Co.
11.6 Alphabet Inc.(Google)
11.7 Microsoft Corporation
11.8 Fueled
11.9 Adept Business Solutions
11.10 Verbat Technologies
11.11 BlackBerry Ltd.
11.12 Willow Tree, Inc
11.13 Intellectsoft
11.14 Appster
11.15 Gameloft SE
11.16 Konstant Infosolutions
11.17 Adobe Systems Inc.
11.18 Appcelerator
11.19 Kony Inc.
11.20 Outsystem Inc.
11.21 Verivo Software Inc.
11.22 Ubisoft Entertainment SA
11.23 EA Sports

* Here we are using MA as a short form of Mobile Applications

FIG. 1 Global Mobile Applications (MA): Market Segmentation
FIG. 2 Global MA Market: Research Methodology
FIG. 3 Top-Down and Bottom Up Approach
FIG. 4 Global MA Market, By Store Type, 2018 (US$ Mn)
FIG. 5 Global MA Market, By Application Category Type, 2018 (US$ Mn)
FIG. 6 Global MA Market, By Device, 2018 (US$ Mn)
FIG. 7 Global MA Market, By Geography, 2018 (US$ Mn)
FIG. 8 Global MA Market Value, 2017 – 2027, (US$ Mn)
FIG. 9 Attractive Investment Proposition, by Geography, 2018
FIG. 10 Market Positioning of Key MA Vendors, 2018
FIG. 11 Global MA Market Value Contribution, By Store Type, 2018 & 2027 (%)
FIG. 12 Global MA Apple App Store Market Value, 2017 – 2027, (US$ Mn)
FIG. 13 Global MA Google Play Store Market Value, 2017 – 2027, (US$ Mn)
FIG. 14 Global MA Others Market Value, 2017 – 2027, (US$ Mn)
FIG. 15 Global MA Market Value Contribution, By Application Category, 2018 & 2027 (%)
FIG. 16 Global MA Market Value from Games, 2017 – 2027 (US$ Mn)
FIG. 17 Global MA Market Value from Social Media, 2017 – 2027 (US$ Mn)
FIG. 18 Global MA Market Value from Music, 2017 – 2027 (US$ Mn)
FIG. 19 Global MA Market Value from Entertainment, 2017 – 2027 (US$ Mn)
FIG. 20 Global MA Market Value from Navigation, 2017 – 2027 (US$ Mn)
FIG. 21 Global MA Market Value from e-Commerce, 2017 – 2027 (US$ Mn)
FIG. 22 Global MA Market Value from News, 2017 – 2027 (US$ Mn)
FIG. 23 Global MA Market Value from Others, 2017 – 2027 (US$ Mn)
FIG. 24 Global MA Market Value Contribution, By Device, 2018 & 2027 (%)
FIG. 25 Global MA Market Value from Smartphones, 2017 – 2027 (US$ Mn)
FIG. 26 Global MA Market Value from Tablets, 2017 – 2027 (US$ Mn)
FIG. 27 Global MA Market Value from Smart Tv’s, 2017 – 2027 (US$ Mn)
FIG. 28 Global MA Market Value from Others, 2017 – 2027 (US$ Mn)
FIG. 29 North America MA Market Value, 2017 – 2027, (US$ Mn)
FIG. 30 Europe MA Market Value, 2017 – 2027, (US$ Mn)
FIG. 31 Asia Pacific MA Market Value, 2017 – 2027, (US$ Mn)
FIG. 32 RoW MA Market Value, 2017 – 2027, (US$ Mn)

TABLE 1 Market Snapshot: Global Mobile Applications (MA) Market
TABLE 2 Impact Indicators
TABLE 3 Impact Analysis of Drivers and Restraints
TABLE 4 North America MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 5 North America MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 6 North America MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 7 North America MA Market Value, By Region/Country, 2017 – 2027 (US$ Mn)
TABLE 8 U.S. MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 9 U.S. MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 10 U.S. MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 11 Rest of North America MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 12 Rest of North America MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 13 Rest of North America MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 14 Europe MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 15 Europe MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 16 Europe MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 17 Europe MA Market Value, By Region/Country, 2017 – 2027 (US$ Mn)
TABLE 18 U.K. MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 19 U.K. MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 20 U.K. MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 21 Germany MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 22 Germany MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 23 Germany MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 24 France MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 25 France MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 26 France MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 27 Rest of Europe MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 28 Rest of Europe MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 29 Rest of Europe MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 30 Asia Pacific MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 31 Asia Pacific MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 32 Asia Pacific MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 33 Asia Pacific MA Market Value, By Region/Country, 2017 – 2027 (US$ Mn)
TABLE 34 China MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 35 China MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 36 China MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 37 Japan MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 38 Japan MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 39 Japan MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 40 India MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 41 India MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 42 India MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 43 Rest of Asia Pacific MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 44 Rest of Asia Pacific MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 45 Rest of Asia Pacific MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 46 RoW MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 47 RoW MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 48 RoW MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 49 RoW MA Market Value, By Region/Country, 2017 – 2027 (US$ Mn)
TABLE 50 MEA MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 51 MEA MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 52 MEA MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 53 Latin America MA Market Value, By Store Type, 2017 – 2027 (US$ Mn)
TABLE 54 Latin America MA Market Value, By Application Category Type, 2017 – 2027 (US$ Mn)
TABLE 55 Latin America MA Market Value, By Device, 2017 – 2027 (US$ Mn)
TABLE 56 IBM Corporation: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 57 Apple, Inc.,: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 58 BlackBerry Ltd., : Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 59 LeewayHertz Technologies Private limited: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 60 Burgan National Information Systems Co.: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 61 Alphabet Inc.(Google): Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 62 Microsoft Corporation: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 63 Fueled: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 64 Adept Business Solutions: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 65 Verbat Technologies: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 66 BlackBerry Ltd.: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 67 Willow Tree, Inc: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 68 Intellectsoft: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 69 Appster: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 70 Gameloft SE : Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 71 Konstant Infosolutions: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 72 Adobe Systems Inc.: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 73 Appcelerator: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 74 Willow Tree, Inc: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 75 Intellectsoft: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 76 Verivo Software Inc.: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 77 Ubisoft Entertainment SA : Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)
TABLE 78 EA Sports: Company Snapshot (Company Details, Geographical Presence, Store Portfolio, Recent Developments)