The United States home decor market holds considerable economic significance, with estimations indicating substantial revenue generation. In 2024, the US market was estimated to generate USD 54.3 billion in revenue, representing a dominant 79% share of the North American market. While a broader category including furniture and home furnishings was forecasted to reach a value of $338 billion in 2023 , more specific valuations of the US home decor market range from $125.8 billion in 2019, with projections reaching $158.9 billion by 2027 , to a valuation of $141 billion in 2024, with forecasts exceeding $203 billion by 2033.
Table: Top 15 US Home Decor Companies by Estimated Revenue (with potential market share data where available)
| Company Name | Estimated Revenue (Year) | Estimated US Market Share (Year) | Primary Product Categories |
| Wayfair | $11.42 Billion (Projected 2025) | 16.7% (Q1 2022) | Furniture, Decor, Outdoors |
| Ashley Furniture Industries | $10.3 Billion (2022) | 4-6% (Estimated, based on top 5 share) | Furniture, Mattresses, Rugs, Decor |
| The TJX Companies Inc. | $16.17 Billion (Projected 2025 – Total Company, US portion not specified) | Not Specified | Home Goods (TJ Maxx, Marshalls, HomeGoods) |
| Williams-Sonoma, Inc. | $6.71 Billion (Projected 2025) | Not Specified | Kitchenware, Furniture, Decor |
| IKEA USA | $5.5 Billion (FY24) | Not Specified | Furniture, Home Furnishings, Decor |
| Rooms To Go | $5 Billion (Estimated 2025) | Not Specified | Furniture, Bedding, Decor, Rugs |
| Nebraska Furniture Mart | $5 Billion (Estimated 2025) | Not Specified | Furniture, Appliances, Decor |
| RH | $3.03 Billion (2023) | 4-6% (Estimated, based on top 5 share) | Luxury Furniture and Home Furnishings |
| Raymour & Flanigan | $2.04 Billion (2023) | Not Specified | Furniture, Mattresses, Decor |
| At Home | $2.08 Billion (2021) | Not Specified | Home Decor, Furniture, Seasonal |
| American Furniture Warehouse | $1 Billion (2023) | Not Specified | Furniture, Home Decor, Appliances |
| Kirkland’s Home | $441.4 Million (2024) | Not Specified | Home Decor, Furnishings, Gifts |
| Ethan Allen | $0.62 Billion (2024) | 1.2% (2023 – Total US Furniture Market) | Furniture, Home Interiors |
| Kimball International | $577.7 Million (2024) | 4-6% (Estimated, based on top 5 share) | Furniture for Home and Commercial Spaces |
| Mannington Mills Inc. | Not Specified | 4-6% (Estimated, based on top 5 share) | Floor Coverings |
The growth in the US home decor market is propelled by several key factors, including rising consumer demand for personalization and aesthetic appeal, the expansion of the real estate and remodeling sectors, and the increasing penetration of e-commerce. Consumers are increasingly seeking to create living spaces that reflect their individual tastes and lifestyles, driving demand for a wide variety of decor products. The health of the real estate market and the prevalence of home remodeling activities directly correlate with increased spending on home decor. Furthermore, the convenience and accessibility offered by online retail channels have significantly contributed to market growth. Looking ahead, the US home decor market is expected to continue its growth trajectory, influenced by factors such as a growing emphasis on sustainability and eco-friendly designs, the increasing integration of smart home technologies, and the continued expansion of online retail platforms.
The competitive landscape of the US home decor market is characterized by a mix of large retailers, specialized manufacturers, and online platforms. Market share distribution indicates a relatively fragmented market, with the top five companies, including Ashley Furniture, Nitori, RH, Wayfair, and Oppein Home, collectively holding only 8% to 12% of the market. Among these, Wayfair stands out with a significant 16.7% share of all home goods sales in the first quarter of 2022, selling twice as much as its nearest competitor, Beyond Inc., which held 8.5% during the same period.
Beyond Inc. also maintains a notable 9.2% market share in online home furnishing sales. This distribution suggests a competitive environment where no single company holds a dominant position, allowing for opportunities for various players, including niche brands and new entrants. Companies in this market employ diverse competitive strategies to differentiate themselves. These strategies include pricing, product innovation, branding, customer service, and a growing emphasis on sustainability. For instance, enhancing customer experience through e-commerce platforms and physical showrooms is a common approach. Retailers are also focusing on inclusivity, expanding their product offerings, and forming strategic partnerships to cater to a wider customer base.
The market has also witnessed mergers, acquisitions, and partnerships aimed at increasing product offerings, accessing new customer bases, and securing market positions. For example, Ashley Home’s acquisition of Resident Home and the partnership between The Container Store and Bed Bath & Beyond illustrate this trend. Additionally, Kirkland’s recent finalization of a significant investment from Beyond Inc. signifies a strategic partnership that includes potential store conversions, highlighting the evolving dynamics of the market.
The distribution of home decor products in the US market is primarily segmented into online and offline channels. While offline channels, including specialty stores and supermarkets, held the larger share of the market with approximately 70.6% in 2023 , the online segment has been experiencing robust growth. The online home decor market saw growth from USD 97.3 billion in 2024 to USD 224.4 billion by 2032. E-commerce accounted for a significant 22% of total retail sales in the United States in 2023, highlighting the increasing consumer preference for online shopping. It is anticipated that online channels will capture an even larger share of the home decor market, potentially reaching 37.7% of sales by 2029. This shift in consumer shopping behavior underscores the critical importance of an online presence for companies operating in this market. Many consumers now gravitate towards online platforms for furniture and home decor purchases, with nearly half of all such purchases occurring online. Consequently, companies are increasingly adopting omnichannel strategies to effectively cater to evolving consumer preferences. This approach involves leveraging both e-commerce platforms and physical showrooms to enhance the overall customer experience. The integration of technology plays a paramount role in creating seamless and engaging shopping experiences across these channels.
